Proof to Product
Summary: Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as our alumni, speakers and friends share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. You’ll gather inspiration, learn about new resources, and hear new ways of scaling your creative business. Proof to Product is hosted by founder, Katie Hunt. Since 2011, Proof to Product has helped thousands of product based business owners get their products on the shelves of retail shops big and small. Find show notes and additional resources at prooftoproduct.com.
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- Artist: Katie Hunt
- Copyright: ©Katie Hunt
Podcasts:
On today’s episode, Jenny shares how she shifted away from wholesale manufacturing and into creative licensing. She talks about misconceptions that artists have about licensing and provides overview of how licensing works, who it is for, and how a licensing agency, like A Fresh Bunch can help artists diversify their revenue streams.
083 | Danni Hong, oh hello friend on exhibiting at craft shows, owning a brick & mortar store and her journey of scaling up & down to make her business fit her life
082 | Part 2 - Sarah Parrott Bianculli, Parrott Design on hiring a team, managing multiple businesses and defining success
081 | Part 1 - Sarah Parrott Bianculli, Parrott Design on shifting her business model, finding manufacturing partners and discontinuing product
080 | Christina Stembel, Farmgirl Flowers on how she has built a $23M business with $49k of her personal savings.
Katie Hunt talking about tradeshows on Creative Biz Rebellion
Katie Hunt talking all things wholesale on Creative Biz Rebellion
079 | Alison Prince on how she leverages influencers to sell her products and why testing your product is the most important thing you can do in e-commerce.
078 | Taylor Elliott, Taylor Elliott Designs on working with a fulfillment house and sales reps
077 | Tanya Wheeless, Happy Grace on why she never wanted to be an entrepreneur and the value of investing in professional development
076 | Kaye Putnam on building a strong brand and how she has created an independent location business.
075 | Shelley Seguinot, I'm Inkpressed on shifting selling wholesale to licensing her art.
074 | Elle Drouin, Styled Stock Society on using stock photography to streamline social media and why our products & services need to solve a problem
Special Edition | Reaching Wholesale Buyers
Special Edition | In the Trade Show Trenches
