Masters of Scale show

Masters of Scale

Summary: Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game.On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, asking his guests to share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey too — failures, setbacks, learnings. From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor in chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more. 

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Podcasts:

 Rapid Response: Rebooting global crisis response, w/ONE Campaign CEO Gayle Smith | File Type: audio/mpeg | Duration: 00:32:20

Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact. Learn more about the ONE Campaign: https://www.one.org/ Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 107. BetterUp’s Alexi Robichaux & Prince Harry: Scale yourself first, and then your business | File Type: audio/mpeg | Duration: 00:37:32

Before you can help others grow, you must be equipped to take care of yourself. This is far from a new concept for Alexi Robichaux, the co-founder and CEO of BetterUp, and Prince Harry, the coaching platform’s Chief Impact Officer. They both share stories — from their own lives and others’ — that exemplify the value in adopting the right mindset for growth. Robichaux’s scale journey stems back to a piece of coaching advice that changed his life. By closely observing and following his users’ behaviors, the company slowly took shape as an enterprise tool that’s changed thousands of lives for the better. The company’s goal is to change the societal mindset around mental well-being. But before you can change the world’s mindset, you have to change your own. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Rapid Response: How Chief became a phenomenon, w/CEO Carolyn Childers | File Type: audio/mpeg | Duration: 00:30:02

Amid pandemic disruption, Chief turned a small, NYC-based club for women executives into a national phenomenon with more than 12,000 members. Co-founder and CEO Carolyn Childers joins Rapid Response to share how she and co-founder Lindsay Kaplan managed the unlikely transformation, which recently yielded a $100 million Series B funding round. She reveals how the company leveraged existing tech and their own innovations to build connections, identifying not just a gap in the marketplace but a need for a whole new set of tools to support business leaders. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 78. Tyra Banks: Personal brand power | File Type: audio/mpeg | Duration: 00:42:19

To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective). Read a transcript of this interview at: https://mastersofscale.com/tyra-banks/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Rapid Response: Lessons from an entrepreneur in Ukraine, w/Alyona Mysko, CEO of Fuelfinance | File Type: audio/mpeg | Duration: 00:26:43

Meet Alyona Mysko, the CEO of a B2B startup in Ukraine called Fuelfinance, as she walks us through the lessons she’s learned while leading her company in a war. Her experience — which sometimes requires her and her team to work from bomb shelters during the day — offers lessons for every leader about communication, collaboration, and creativity in crisis. All of Ukraine is running like a start-up now, she says: Each citizen takes the initiative to pick up what needs to be done. Alyona talks about the importance of following a mission in a crisis, and makes a plea to all our listeners to buy from Ukrainian business. Learn more about Fuelfinance here. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Bonus: Five surprising ways to rethink your hiring | File Type: audio/mpeg | Duration: 00:32:11

Learn the 5 mindsets that will reshape the way you hire, train, and retain — to build the team of superheroes that will power your business to scale. Hear real-world advice and great stories from Reid, Bob, and legendary leaders like PepsiCo’s Indra Nooyi, GoFundMe’s Tim Cadogan, Burberry and Apple’s Angela Ahrendts, and Vanderbilt basketball coach Jerry Stackhouse.  Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Rapid Response: Supporting Ukraine's tech workers, w/Emburse CEO Eric Friedrichsen | File Type: audio/mpeg | Duration: 00:25:51

“Don't let the roadblocks get in the way when there are people who need you desperately.” Eric Friedrichsen, the CEO of Emburse, a B2B software provider, has navigated around risks and financial costs to meet the needs of tech contractors based in Ukraine. Part of that response includes the company’s offer to relocate people and families to Spain, where Emburse’s European headquarters is located. The company’s executives are also personally funding housing costs for colleagues taking refuge in Poland. These choices haven’t come without obstacles for Emburse. But as Friedrichsen explains, the benefits are moral, communal, and even quantifiable for the business. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 106. Chobani's secret to scale: Tap into community, w/founder and CEO Hamdi Ulukaya | File Type: audio/mpeg | Duration: 00:34:41

Your local community can be the power behind an epic scale story — because smart community investment always maximizes returns. No one knows this like Hamdi Ulukaya, the founder and CEO of Chobani. He turned a small Upstate New York town into an epicenter of Greek yogurt by mobilizing a community to revive a mothballed dairy plant. In creating opportunities for new jobs, he created opportunities for massive scale. This story repeats over and over as the company grows, building communities with a sense of co-ownership. “This is not really a Hamdi story,” Ulukaya says. “This is a story about the people in our communities, what they're made of, and the values and capability that they have.” Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Rapid Response: Inside "the most radical supply chain shift since World War II," w/Interos CEO Jennifer Bisceglie | File Type: audio/mpeg | Duration: 00:21:38

Russia’s invasion of Ukraine, and the sanctions that followed, have radically impacted supply chains around the world. Jennifer Bisceglie, CEO of Interos, a risk-management firm focused on supply chains, has seen her company’s risk dashboards light up in new and far-reaching ways. Many businesses are more exposed than they realize, she says, with tech businesses surprisingly facing some of the highest risk. Driven by this disruption, a more sophisticated supply chain is coming together in real-time. Those who get on board now, she says, will have a competitive advantage in the long run. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Rapid Response: How Airbnb.org is housing Ukrainian refugees, w/Airbnb co-founder Joe Gebbia | File Type: audio/mpeg | Duration: 00:28:29

Airbnb’s charitable arm, Airbnb.org, has committed to offer free, temporary housing for up to 100,000 refugees fleeing Ukraine. Airbnb co-founder Joe Gebbia joins Rapid Response to discuss how the company is deploying business tools for humanitarian benefit. He also shares how Airbnb’s platform has become a surprising tool to transfer money directly to individual Ukrainians, already generating $15 million. Along with co-founders Brian Chesky and Nate Blecharczyk, Joe is a fierce believer that companies should be responsible to “participate in the world around us” and the importance, as leaders, to ask: What would make us proud? Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 73. The secret power of onboarding, w/Canva's Melanie Perkins | File Type: audio/mpeg | Duration: 00:43:40

Onboarding isn't just about employees. The often overlooked step-by-step process — to join a product or company — lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboard employees in a way that would pass along her values and her vision. Then onboard new investors, new features, new partners, new markets with the same care and ease-of-use — but at scale. With more than 40 million monthly active users and 3 billion designs created, Canva is proof for the magic of onboarding. Cameos: Ron White (Memory Expert). Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Rapid Response: Putting an end to hustle culture, w/Reshma Saujani, author of Pay Up | File Type: audio/mpeg | Duration: 00:32:10

“It’s not about fixing women. It’s about fixing the system,” says Reshma Saujani, the founder of Girls Who Code and Marshall Plan for Moms. As the author of the new book Pay Up: The Future of Women and Work, Reshma calls out corporate feminism and society’s assumption that women have to solve the problems of workplace achievement on their own. She argues that childcare is an economic issue that should be subsidized by employers, and that the discourse around the “future of work” needs to move beyond employees’ return to the workplace. Reshma also takes Silicon Valley to task for not diversifying their tech force. Read Pay Up: The Future of Women and Work: https://amzn.to/3ye1df5 Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 105. Daymond John, Part 2: How to partner like a shark | File Type: audio/mpeg | Duration: 00:30:09

Good partnerships transcend the transactional. In Part 2 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shows how aligning your mission with partners builds trust that can take your scale to a new level. Featuring stories about Shark Tank, the Kardashians, Coogi, Pharrell Williams, Trainual and more, Daymond delivers lessons on unexpected and unconventional partnerships that continue to fuel his personal brand and define his distinctive model for success. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Rapid Response: Transforming an idea into a movement overnight, w/Black Women For Black Lives co-founder Tokunbo Koiki | File Type: audio/mpeg | Duration: 00:32:10

Watching the news out of Ukraine, Tokunbo Koiki saw alarming reports of African and Caribbean students struggling because of racism to flee the country. The news both outraged and inspired her to take action — fast. Tokunbo, an entrepreneur and social worker, shares the real-time story of how she linked up with two strangers, Patricia Daley and Korrine Sky, to build a full-fledged aid organization for Black refugees, in a single weekend. Using only the tools and networks at their disposal, Black Women for Black Lives has helped some 1,200 Black students so far with direct assistance in cash and cryptocurrency — and amplified their harrowing stories to the world. This fast-scaling organization is the perfect illustration of how entrepreneurial thinking can mobilize action faster than you think it can. You can donate to blackwomenforblacklives.org here: https://bit.ly/blackinukraine Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Rapid Response: The logistical challenge of supporting refugees, w/Susy Schöneberg, head of Flexport.org | File Type: audio/mpeg | Duration: 00:29:51

“My big call to action would be to support existing organizations,” says Susy Schöneberg, the founder and head of Flexport.org, the nonprofit arm of the logistics firm Flexport. Schöneberg and her team are organizing complex shipments of relief goods to Ukrainian refugee sites across Eastern Europe; she breaks down how her organization has been safely managing the flow of goods toward displaced refugees and the best way you can get involved — as a citizen or company. She leaves us with a lesson that applies to any crisis: joining together can produce far better results than trying to do it alone. You can donate to the Flexport.org Fund here: www.flexport.org/donate Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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