Wharton Customer Analyticast
Summary: The Wharton Customer Analyticast, produced by the Wharton Customer Analytics Initiative, shares different opinions, observations, and speculations about the world of customer analytics.
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- Artist: Wharton Customer Analytics Initiative
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Podcasts:
Is Your Advertising Working? And Why That's A Hard Question To Answer | File Type: audio/x-m4a | Duration: 00:16:07
In this episode, Prof. Elea Feit discusses why this is such a hard question to answer.
Victoria Ditching a Possible Secret Weapon? | File Type: audio/x-m4a | Duration: 00:19:31
Victoria Ditching a Possible Secret Weapon? by Wharton Customer Analytics Initiative
Measuring Brand Equity | File Type: audio/x-m4a | Duration: 00:13:18
In this episode of the Wharton Customer Analyticast, Professor Eric Bradlow talks about is recent research about measuring brand equity.
Set Top Tempest Teapot | File Type: audio/x-m4a | Duration: 00:17:54
Set Top Tempest Teapot by Wharton Customer Analytics Initiative
Measuring Multi-Channel Advertising Response | File Type: audio/x-m4a | Duration: 00:19:08
Professors Bradlow and Feit talk about their most recent paper, "Measuring Multi-Channel Advertising Response."
The U of Data Sharing | File Type: audio/x-m4a | Duration: 00:19:19
The U of Data Sharing by Wharton Customer Analytics Initiative
