Wharton Customer Analyticast
Summary: The Wharton Customer Analyticast, produced by the Wharton Customer Analytics Initiative, shares different opinions, observations, and speculations about the world of customer analytics.
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- Artist: Wharton Customer Analytics Initiative
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Podcasts:
In this episode, Eric Bradlow and Teradata's Kathy Koontz recap a lively discussion at Wharton San Francisco that explores strategies that businesses can use to minimize uncertainty with analytics.
Squishy Numbers and New Projects for the New Year by Wharton Customer Analytics Initiative
Holiday Shopping and Retail Analytics by Wharton Customer Analytics Initiative
This episode of the Analyticast was recorded from our Analytics Accelerator Summit. Visit wcai.wharton.upenn.edu for more information!
Inside the Industry with Brett Hurt by Wharton Customer Analytics Initiative
Harnessing the Power of Weather Data with Earth Networks by Wharton Customer Analytics Initiative
Special Edition Analyticast: WCAI Conference Preview on SiriusXM by Wharton Customer Analytics Initiative
Eric Bradlow discusses his recent work with "Anonymous Visits"
Data Challenge Wrap Up by Wharton Customer Analytics Initiative
Drexel Marketing Professor, Elea Feit, talks about her new research that explores the relationship between brand attitudes and Google queries and what that means for marketers.
In this episode, Applied Statistics Professor Richard Waterman, talks about the dramatic shift traditional MBA courses and why students are clamoring for Business Analytics skills.
In this episode of the Analyticast, Assistant Professor Pinar Yildirim talks about her recent work on the relationship between Twitter and politicians using it to fundraise.
Wharton Professor Ron Berman joins the Wharton Customer Analyticast to discuss his attribution research.
Customer Analytics & Voting Behavior by Wharton Customer Analytics Initiative
Professor Raghuram Iyengar discusses his recent field experiments with WCAI Executive Director, Colleen O'Neill.