Team Flower

‘Tis the season for cheery hearts and joyous celebration, and I wanted to tell you that you’ve done a wonderful job loving the world through flowers this year. Whether you’ve been in business for forty years, forty minutes, or anywhere in between, I’m proud of you. This flower thing we’re doing isn’t easy. It’s messy and taxing, but it’s also beautiful and rewarding. I’m here to remind you that you’ve made it through the year—through floral catastrophes and beaming brides— and that you deserve to be celebrated!

Linda and Marlies of FAM Flower Farm join us on this episode of the Team Flower podcast. These women are the driving forces behind FAM Flower Farm, which consists of two Dutch FAMily flower farms located in the flowerbulb region in Lisse, Holland. They have been friends since middle school and both married a grower! After brainstorming how to share more of their beautiful products with the world, their flower bulbs and dahlia tubers are now sold all over the world. In this episode, the ladies are walking us through the history of FAM Flower Farm, and how their business has changed through the years. They are sharing a few of the varieties of tulips and dahlias they grow as well as a couple of their favorites! We are talking about the importance of crop rotation,  the processes of the flower market in Holland, and how to harvest and divide tubers.

Maggie is sharing how she moved from a study of science to a career in creativity. She’s taking us on a virtual walk-through of her boutique flower shop. We are talking through some tips for shop set-up, keeping your costs low, and how to set your flower shop apart. Maggie is talking about the challenges and joys of owning a flower shop, and giving advice to other shop owners.

Community Is Essential

In this episode, we are joined by Lauren and Rachel of Sweet Root Village. They are sharing how they met and how Sweet Root Village was born. We are chatting about the importance of knowing the numbers of your business, and how to pare down your services to items that play to your strengths. Lauren and Rachel are diving into their hiring process - when they started hiring and how they’ve continued to grow their team over the years. We are also talking about their must-have tools for large installations as there are several tools they never leave without. Listen as we each share a few stories where we’ve learned lessons the hard way!

Gathering Together with Flower Friends

In this episode, Christina is sharing the heart & soul of Farmgirl Flowers. As a business-minded woman, she is chatting about the numbers behind the company, the successful model it runs on, and the vision for future growth. We are talking about the importance of women business owners supporting one another, and you’ll be both encouraged and inspired by Christina’s passion for kindness in the floral industry.

In this episode of the Team Flower Podcast, David is walking us through his various roles at Mayesh Wholesale and sharing his extensive knowledge about the industry. He’s seen many changes in the floral industry, and we are chatting about the positive and negative changes he’s come across in his years of service. We are talking about a day in the life of a Mayesh rep, and discussing how designers can be a rep’s favorite customer.

On this episode of the Team Flower Podcast, Kelly and Jesse are interviewed by Debra Prinzing of Slow Flowers. You’ll hear Kelly’s story, and how her high school cake business ended up leading her to flowers. They’re sharing the heart of and behind Team Flower, and how the Team Flower Conference has impacted their lives and the lives of those who attended. Kelly and Jesse are chatting about what it’s like to run a business as a couple. Kelly handles all of the design and content production while Jesse works on all things tech. Jesse is sharing some tips on SEO and a few techniques he’s used in growing the Team Flower online presence.

In this episode, we are discussing everything destination weddings! Alicia of Bows & Arrows Flowers is sharing the story of how the company became known for destination weddings, and how they have strategically and continually moved their business in that direction. We’re talking about the obstacles they’ve overcome, sourcing flowers internationally, and helpful tips on being a successful destination floral designer. Bows & Arrows Flowers is also well known in the editorial world, and Alicia is diving into how they broke into this market. She’s also giving a behind the scenes look into her favorite editorial shoot!

In this episode of the Team Flower Podcast, we are joined by floral designer and mother, Myca Sturtevant of Whirly Girl Flowers. Myca is sharing her heart behind her designs and the obstacles she faced moving her business from a big city to a small town. As a newer mother, Myca is diving into how her business model has changed since giving birth to her son and the things she hopes he learns by watching her pursue what she loves. Whether you’re making a move to a new city or becoming a new mother, this episode is sure to encourage you in whatever transition you encounter.

Lauren Wiebe of Stone House Creative joins us on this episode of the Team Flower Podcast. Lauren began working in the wedding industry for a bridal magazine and then moved into wedding coordinator position for a local flower shop. She started Stone House Creative in 2014 after attending the first Team Flower Workshop, and her business has grown exponentially ever since! Lauren launched her sister company, Stone House Consulting, this year where she works with creatives in the wedding industry to help them grow their businesses and reach their ideal clientele.

On this episode of the Team Flower Podcast, we are joined by Lou and Andrea Gagnon of LynnVale Studios. Lou and Andrea are sharing their roles on the farm, and how they play into their strengths to run the farm with excellence. Lou is talking about his passion for art, how he uses it to teach others, and the importance of looking at your work objectively and exercising imagination. Andrea is diving into the obstacles she faces as a grower, - both external and internal - and how she’s overcoming them. Whether you’re here to be encouraged in your farming process or to be challenged as a designer, you’ll find it all and more right here on the Team Flower Podcast.

We’re talking with Sylvia from Green Door Gourmet Farm on the Team Flower Podcast. On this episode, Sylvia is giving us an inside look into the workings of the farm - from what is grown to how it’s grown. We are diving into what it looks like to grow organically, and Sylvia is sharing helpful tips and resources for sustainable farming. We are talking about compost tea, trap plants, companion planting, and more! Listen to hear why okra is Sylvia’s favorite part of the farm, and what a day in the life of harvest looks like at Green Door Gourmet.

In this episode, Kasey Cronquist of American Grown is sharing the history of the organization and how it has grown over the years. He is chatting about the floral industry supply chain, and why educating consumers and wholesalers alike is vital to the success and growth of promoting American Grown Flowers. We are talking about the exciting American Grown Field to Vase Tour, American Flowers Week, and how to source Certified American Grown.