The Ray Edwards Show | Start, Run, and Grow Your Internet Based BusinessThe Ray Edwards Show | Start, Run, and Grow Your Internet Based Business

The Question: How do I test my copy? The Answer: It's not that difficult – don't over-complicate things. How To Improve Your Sales With Better Copy: 1. Model successful copy of companies whose ads you know are working (don't steal – model!). 2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's […]

The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website? The Answer: Improve the architecture of persuasion on your website: change the words! How To Improve Your Sales With Better Copy: 1. Have your copy reviewed by a professional (NOTE: I no longer […]

The Question: What's a good shorctut for writing good headlines? The Answer: Avoid hype and use proven structure. How To Improve Your Headlines: 1. Strip the headline of any adjectives and adverbs. 2. Think about what the PRIMARY BENEFIT of your product is and let the reader experience that emotion in the headline. 3. Avoid […]

This begins a series where you ask your top questions about copywriting and online marketing… and I answer via audio podcasts. Don't worry about the podcast thing. If you don't have an iPod, it still works with any MP3 player. And if you just don't understand what “podcasting” is all about, simply download the audios […]

The Story: One of the first steps in creating online businesses is deciding what to sell. How do you do that? The Point: There is a “magic trick” that will allow you to always know what to sell from your website. The Resource: AskDatabase 3 Ways To Decide What To Sell Online 1. Ask your […]

The Story: Almost without fail, copy that doesn't get good results suffers from a lack of powerful, persuasive, and pithy bullet points. The Point: Internet readers don't read; they skim, scan, and scroll.To suck them into your copy, use bullet points that are attention-arresting, super-scanable, scroll-stopping statements. The Resource: My own Bullet Point Copy Explained […]

The Story: There's a raging debate about whether long copy still works on the web, but the answer is surprisingly no different than it was 100 years ago. The Point: Long copy sucks (the money right off the table!). The reason long copy works is the same as ever. You must answer every possible objection […]

The Story: Let's assume you're writing your own copy (maybe you can't afford to hire a professional, or you just love writing copy for your own products). One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe […]

The Story: It's one of the most common mistakes in all forms of selling – not asking for the sale. Hard to believe? Maybe. But it's true anyway; people just don't want to ask for the order. The Point: There comes a point where you've presented all the benefits of your offer; you've demonstrated its […]

The Story: Have you ever read a website and it just seemed to “stiff” or “formal” to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn't understand? Me too. That leads to this little tip that will really help your copy make more sales […]

The Story: If your copy can't cut through the clutter, you never be able to make the sale. The Point: The reason the old formulae are less effective is: it's harder to get people's attention these days. Time to step up your game. The Resource: Attention Age Doctrine 3 Keys To Grabbing Their Attention: 1. […]

The Story: Follow Ernest Hemingway's Four Simple Rules to improve your copywriting (or any writing, for that matter). The Point: The more effusive and melodious your prose, the greater the certitude you will obfuscate the concept you are laboriously attempting to elucidate; eschew obfuscation. The Resource: The Elements of Style Hemingway's Rules: 1. Use short […]