Hashtag Authentic - a podcast for online brands, businesses and creatives

My guest this week is Carolyn Stritch, aka The Slow Traveler. She’s a freelance photographer based in the North of England, although her account often depicts dreamy locations from idyllic destinations around the world. She might seem to be living the Instagram dream life, an impression she’s aware of, and wanted to question a little in a recent 'self sabotage' project she staged on her 200k+  Instagram account. I called her up to try and understand more about her motivations, what she learned from it and more about her photography work away from the 'gram.

Kate Swoboda, aka Kate Courageous, started out as a life coach but found herself consumed by the question of courage. Kate's work and our conversation in this episode looks at courage as it relates to personal development, releasing overwhelm, business and marketing, money mindset, wellness, increasing emotional resilience, and healthy goal-setting using habit-formation techniques.

Do you ever feel like you've missed the boat on Instagram? 21-year-old Bronte Huskinson has grown her account from 0 to over 30k since early 2017, leading to a book photography business, influencer work, a blog and a strategically planned future writing career.  We first met when she took my Instagram course in late 2016, and so I called her up to talk about how it's never too late and why there's everything still to play for on a platform like Insta. Special shoutout to my budgie Jack who chatters noisily in the background of this episode!  Come and chat with me and Bronte to tell us what you think!

My guest’s voice might be familiar to some of you. Andrew Johnson has built an empire of apps, combining his background as a clinical hypnotherapist with his love of tech and self proclaimed “Apple fanboy” interests. His soft Scottish accent has been a staple on my iPhone for a number of years now, guiding me through meditations on topics such as anxiety, relaxation, sleep problems and negative thinking. He’s an expert both in his work of meditation and in building an online business, and I was really interested to find out how these two seemingly opposite things might intersect for him. I called him up to talk both about the fascinating model of an app-based business, and about how meditation and mindfulness can help us all be more productive and creative in our own work.

"You can't underestimate the power of human connection and how you make people feel." Samantha Kelly is an Irish entrepreneur, TED X speaker and Twitter expert. Her first business was creating a pack for girls beginning their period - a brave step in Ireland, where conservative religious values around women's sexual health often still prevail. From there she went on to craft an expertise in social media, and build a network for other women working for themselves looking for support, advice and resources that traditional networking events failed to provide. She shares her wisdom, her outlook and her tips for success in this joyful and candid conversation.

Charlotte Jacklin took the decision in 2017 to take Betty Magazine from a print publication to an online brand. We talk about jumping before being pushed, being totally unglam on Instagram Stories and the surprising pleasure of Facebook groups.

If you've ever spent any time on Pinterest, Instagram or reading recipe blogs, you're probably familiar with Beth Kirby's work. What you might not realise is that she built her incredible, unstoppable, heartbreakingly aspirational brand off the back of a diagnosis of Bipolar disorder and a failed marriage with zero photography experience - and she's more than happy to tell you about it! Beth's work has inspired me for a long time, so it was a lot of fun to finally get to chat with her 1 on 1, and share our passion for the world of online community building for anyone who feels like they don't fit in with the norm.

My guest this week is author and broadcaster Emma Gannon, who has used the internet as a springboard to multi-hyphenated success. Emma’s written for every major publication going. Her first book, Ctrl Alt Delete came out in 2016 to much critical acclaim, and her podcast of the same name has taken the charts by storm ever since. Now finishing work on her second book, we talk today about success, money, multi-hyphenated careers and our shared experiences and observations of carving one out.

This week I chat with metalsmith and fellow digital marketing nerd Megan Auman. Pinterest is far and away the number one traffic referrer for Megan's jewellery business - so much so that she's gone on to teach classes in her strategies. We talk about all our favourite platforms, the differences between them, and the rare and magical marketing strategies out there that can also be tools for self love.

"We think our worth is from how hard we burn ourselves into the ground." This week I caught up with my friend and creative coach Jen Carrington for one of the whirlwind conversations we always have when we're together. We both talk fast and dive into tangents, so this is a much more informal natter than the usual 'interview' you might be used to here, but it's jam-packed with insight, experience and hopefully, things to make you nod and smile along. Jen and I also share details towards the end of a very exciting new joint podcast project we have planned for the New Year!

It's a solo episode this week, and a pretty technical one too, looking at some of the big changes we've seen on Instagram over the past year. In this episode I'll cover a bit of an algorithm update, shoppable photos, what's going on with the 'top 9' hashtag grid, the new features for Stories and Live, and how you can use some of these things to help your account grow.

My guest this week is author, journalist and storyteller Laura Jane Williams. I first met Laura when we were both presenting at the Blogtacular conference a couple of years back, shortly after the publication of her first book. Since then she's written a second, follow-up memoir and taught the secrets of her storytelling magic at workshops, classes and courses online. She writes with spellbinding beauty across multiple platforms, including the most exquisitely crafted instagram captions, so I called her up to dig into some of her secrets, and get the low down on her journey so far. And in case the opening quote above wasn't enough of a heads up - a warning for occasional adult language in this episode too.

One of my favourite things about this podcast is that it gives me the excuse to have really interesting conversations with people whose work I adore. This week is the perfect example, and something of a fangirl moment for me, as my guest this week is writer and journalist Jon Ronson.  If you're lucky, you'll all have come across his work already - his books include The Men Who Stare At Goats, The Psychopath Test, So You've Been Publicly Shamed and Frank, some of which have already been adapted into successful movies. His most recent film credit is 'Okja', which came out earlier this year to adoration and critical acclaim. His newest venture is The Butterfly Effect, a podcast series looking at the way the internet has revolutionised one very specific industry, and the lives of a lot of very normal folk along the way.  Watching Jon's work evolve over the last few years I've really been struck by the role the digital world has had to play in it and how at home he is in the digital landscape. I wanted to find out how he felt about the internet, and both the role it plays in his work, and the wider world. Plus, he's just a funny, fascinating person to talk to - and to listen to - so you're in for a treat! Also, as a heads up - this episode has some occasional adult language.

Nik and I met when we were both presenting on a panel in London a few months back, and I loved what he had to say.   So much of what Nik and I had to say dovetailed together perfectly,  and I immediately knew I needed to bag him for the podcast so you could all soak in some of his wisdom on all things internet, social media and influencer marketing too. In this episode we talk about how Instagram and social media have evolved, and the role influencer marketing has had to play in that. Nik shares some great insight from his experiences of working with brands and agencies, and a heap of key lessons for anyone trying to grow an audience or create content for sales online.

Dolly Alderton is a writer, author, director and journalist, with a weekly podcast to boot. I met her earlier this year when we were panelists at an event in London alongside Emma Gannon, and I found so much of what she said in her answers really resonated and stayed with me. As you'll hear in the following conversation, she's a witty, self possessed and savvy woman, living the dream as a freelance writer & creative in London. Her first book, Everything I Know About Love, is out in the Spring, and so I called her up to find out how she got to that milestone, what wisdom she's learned along the way, and whether she'd like to be my new best friend how she juggles so many dynamic projects at once. Also, a heads up that there's some marvellous adult language scattered throughout this episode .