UX & Growth Podcast

What is statistical significance and why is it so critical to the success of experiments? What are some things that you can do to ensure that you're collecting reliable, true data? In this episode, we break down statistical significance and quality data collection. Plus, an update on the LinkedIn Dark Patterns from our first episode! "Ultimately, you want to be able to confidently say, 'when we do other experiments, this conclusion that we came to is going to stay the same'. Because you don't want to have to keep going back and testing the same assumptions over and over again." — Geoff at 20:47 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

We're back from INBOUND! What is it like to design and launch a site seen by millions of people every month? And how do you run the highly effective experiments that can get you to that level? In this episode, we discuss the new HubSpot.com home page and the battle-tested experiments that push sites of all sizes forward. “Many people would approach a home page redesign and say 'okay, we'll collect some data, we'll user test it, launch a design, and then we're done!' Actually, for my team, getting to the launch was about 25% of the work that we'll do before we reach another large iteration.” — Austin at 7:07 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

What are the qualities and skillsets that the world's best companies look for in candidates? How can you position yourself or your company to win in the recruiting game? In this episode, recruiting expert and ThinkB1G founder Mike Gaiss shares insider tips for hiring the best talent and getting hired into the best companies. “Startups are not that interested in hiring candidates that are 'just looking for a job.' They're looking for passion, intellectual curiosity, somebody that is always trying new things. Part of that is because these companies require you to often times wear a lot of hats and pick up skills on the fly.” — Mike at 7:07 Visit ThinkB1G: www.ThinkB1G.com Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

What are the differences between popups and modals? More importantly, why are they so widely used despite the fact that they're so ineffective? In this episode, we'll discuss the history of popups and modals, what makes them ineffective, and how anyone can create an effective modal with the right approach. “I always feel very warm inside whenever a modal cares about me so much that it asks for all of my personal information immediately. That's like if I met somebody new and the first thing I said was 'Hey, I'm Geoff, can I borrow like ten dollars?' I would never see them again.” — Geoff at 32:16 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

What are the best UX and Growth tools at our disposal today and what are the differences between them? How does the UX process differ from the Growth process and what should you be doing in your organization? In this episode, we answer these questions and more by giving an overview of our own tools and processes. "Because ultimately, what it comes down to is how you use that process and understand the relationship between each step of the process and each tool with that step. And if you don't know that, then you're just taking longer to get to the same result, which is an uninformed design." — Austin at 9:20 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

Why do startups fail? What are the best ways to scale up and grow your customer base? How do you test and verify new business ideas? In this episode, we're joined by Brian Balfour (VP of Growth at HubSpot) to discuss different user acquisition and growth tactics, as well as the major mistakes that all startups should avoid. "The landscape of user acquisition is rapidly changing. And it's actually changing at an accelerating rate. More and more platforms are becoming available to us and their cycle of peak effectiveness to depreciation is becoming faster and faster." — Brian at 3:25 Visit Brian's website: www.Coelevate.com Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

User Experience exists not only in the digital medium, but also in the human interactions that companies have with their customers. Personal phone calls, notes, and even tweets can be defining moments in a purchasing experience. In this episode, we discuss different ways that companies practice human to human UX. "Your user experience also exists outside of your website, outside of your product. It exists in all of the interactions that you have with your user. And regardless of whether or not you're intentionally making those interactions good or bad, they will be perceived by the customer." — Austin at 8:09 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

Onboarding is the process of introducing a user to a new software, app, website, or feature update. It is commonly cited as the most critical component to retaining users and is essential to the success of businesses of any size. In this episode, we share our thoughts and expertise on the best practices for onboarding. "One option is to make users do something that challenges them; example is Duolingo. One is 'Batman Onboarding', which means that the onboarding doesn't show up until the user needs it; example is Slack. And the third is that you simply create an intuitive product; example is Atlassian." — Geoff at 36:57 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

As technology and devices have evolved, many new trends have made their way into design. How should we think about these trends? When should we use them? What makes them effective or ineffective? In this episode, we break down everything from parallax to the hamburger menu, and discuss the right way to handle trends. "Should you take an exact carbon copy of an experience and just paste it onto your website? Is that going to have the same wow factor and is it going to be effective? I think that whenever you find yourself in a situation where you want to do that, you have to stop and ask, 'why am I doing this?'" — Matt at 34:20 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

A shocking study published by comScore found that most smartphone users download an average of zero apps per moth. What does this mean for app developers and entrepreneurs? In this episode, we bust out the cold hard facts and take a look at what the app market really looks like. “Let’s pretend that you’re a new app that’s entering the market. The first thing that you need to do is analyze the actual market that you’re entering into. What is the problem that you’re solving? Validate that there is a need for that problem to be solved.” — Matt at 17:28 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

Dark Patterns are user interfaces that have been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills. In this episode, we discuss some crazy Dark Patterns that LinkedIn is using, the problems that Dark Patterns are causing today, and how you can measure and combat Dark Patterns in your organization. "Until we can tie Dark Patterns back to hard line metrics, we don’t have an argument. And the tough thing that we may actually have to accept, is that sometimes, Dark Patterns work.” — Austin at 16:23 Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault