Jaffe Juice
Summary: Jaffe Juice is industry thought leader and author of ?Life after the 30-second spot?, Joseph Jaffe?s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
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Podcasts:
I recently sat down with the original @comcastcares guy, also known as Frank. Eliason. He's since moved to Citi to head up their Social Media efforts AND authored a book called, @ your service. Get it? So here's our conversation...
Is Nike a Shoe company? An apparel company? A health and fitness lifestyle company? Or a technology company? DigiDay Brian Morrissey's insight and my purchase of a Nike Fuel Band prompts a great discussion about brands, branding and the future...
I had the pleasure recently of doing interviews with Dave Delaney on Jump Start Foundry and Diana Yazidjianon Yaziness on Evol8tion and Flip the Funnel respectively. Check them out if you have some spare time and my thanks to both...
It's a Super Bowl flavored episode of The Beancast, where host Bob Knorpp is joined by panelists Steve Hall (Adrants), Tedd Aurelius (Martin Agency), Dan Goldgeier (AdPulp) and yours truly to discuss the following marketing topics: Super Bowl run up...
In this episode, Mitch and I discuss my new company, Evol8tion, as well as the intersection of Marketing/Advertising and Technology in the form of Madison Avenue and Mountain View. We also interject some Super Bowl discussion Join the Conversation dammit...
OK, so it only took me a year to finally announce what I've been up to, but trust me...it was worth the wait. It is with great excitement and anticipation that I can share my latest venture: it's called Evol8tion...
In this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas. It all stems from an article which Scott Montgomery...
I recently sat down with co-founder and CEO of eMarketer, Geoff Ramsey to talk about his new book, Digital Impact. In addition to being an industry veteran, he's also an all round nice guy and friend. It was really great...
I just finished recording one of my monthly "debates" with my industry colleague and friend, Mitch Joel. I had two topics I wanted to discuss - the first of which was #occupywallstreet. We had a really terrific conversation around the...
In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers. We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create...
John Wall is one of the good guys. He's also a social media veteran - meaning he's been doing this at least since 2005. In fact, I met John when he was the host of the wonderful, "The M Show"....
Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Tim Malbon, Darrell Whitelaw and Anthony Kalamut to discuss the following topics: The Death of Deals Mobile Shopping or Buying Apple after Jobs Twitter looking for...
Location Based Marketing or LBM is definitely riding the crest of a wave. The growth of mobile, gaming and loyalty marketing are all converging quickly and explosively. So join me as I chat with authors Aaron Strout and Mike Schneider...
In this episode, Mitch and I discuss the oft maligned "social media expert" (12.9 million results on Google!) and make the case for and against the importance of specialization and subject matter expertise versus the "one size fits all" approach...
It's a double edged sword with respect to celebrities, personalities, people of prominence or even just people with a job. They need to "join the conversation" and yet when they do, they seem to muck it up and more often...
