Perpetual Traffic

Is it still possible to go viral these days? If you ask Joseph Wilkins, founder of Funny Sales Videos, the answer is: absolutely. In this episode, Joseph will explain his 7-step process for creating viral sales videos, the same strategy that has gotten one of his client’s over 20,000,000 million views on ONE sales video. Here’s a sneak peek: Step 1: Nail down your customer avatar…

In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space right now.

We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodall joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how Shannon hit the record for most engagement across DM’s socials EVER, the CPC range she looks for with boosted content, and so much more.

More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for).

The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes.

This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is).

If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO (!!!). In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking.

In this bonus episode, we have a cameo from Ryan Deiss, who tells you his 'Million Dollar Napkin' story, and provides a challenge that could change everything for you.

This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press!

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market.

This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy.

Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs. 

Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page.

This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System™. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System™, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call.