Art of the Kickstart

For this episode of Art of the Kickstart, we caught up with Brook Parker, operating partner of Cotton Carrier and co-creator of SlingBelt and Bucket System for photographers. Tune in to learn more about Brook and his team’s experience launching their second successful project via crowdfunding, as well as how they took lessons from their first campaign to improve their efforts. Topics Discussed and Key Crowdfunding Takeaways * How Brook and his team adapted to the marketing and fulfillment landscape over the past decade, thus finding crowdfunding * The value of the Kickstarter community in today’s market * Navigating the development, manufacturing and fulfillment waters * The differences between their first and current crowdfunding campaigns and what they focused on for their second campaign * How they approached their campaign video to tell their story * How they chose the best crowdfunding agency for their needs * The value of samples and a paid advertising budget during a crowdfunding campaign Links * SlingBelt and Bucket System on Kickstarter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners. The top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Roy Morejon: Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am talking with Brooke Parker, operating partner of SlingBelt and Bucket System for photographers. Brooke, thank you so much for joining us today. Brook Parker: Yeah, thanks. No problem. I’m excited. Roy Morejon: So you’ve got a campaign that is hypothetically launching tomorrow on Kickstarter. This is not your first rodeo on Kickstarter. So I’m really excited to talk about the previous innovation SKOUT, where you guys had over a thousand backers come in and back your hands free, camera carrying system. And just looking at the history of the business itself or Cotton Carrier, you guys have been in business for a decade now I think. So I’m really interested to hear, where did this company start out of, where did the passion for photography begin and then what inspired you and your team to create SKOUT and now your newest product Launch Sling on Kickstarter. Brook Parker: Yeah, for sure. We all had jobs before. We all started this thing as a hobby. My uncle is a professional wildlife and landscape photographer, and he saw an issue with carrying his cameras into the field.

For this episode of Art of the Kickstart, we caught up with Ryan Sim, Managing Director of We The People. Tune in to learn more about how Ryan and his friend, Joel Liew, found initial success raising over a quarter of a million dollars through five successful crowdfunding campaigns, and then created We The People, the world’s only multi-channel crowdfunding retail chain and community. We The People is, essentially, a community of backers who both teach crowdfunding and create products for creators, by creators. In the podcast, Ryan discusses some of his first Kickstarter launches with Kisetsu, as well as his big plans surrounding his new company, We The People. Topics Discussed and Key Crowdfunding Takeaways * Ryan’s journey growing each of his five crowdfunding campaigns - successes, mistakes, and all * Whether or not to create customizable SKUs during a crowdfunding campaign and what to expect * Crowdfunding tips for those thinking of launching accessory projects like his * Things to keep in mind for crowdfunding campaign videos and rewards * An in-depth explanation of We The People and how they offer additional resources for crowdfunding creators * The most difficult hurdles between crowdfunding and bringing a product to retail * Their strategies for the future of We The People and their goals around keeping their creators well incubated Links * We The People * Zero to One by Peter Thiel Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I’m really excited because I’m joined with Ryan Sim, Managing Director of We The People. So if you aren’t familiar with We The People yet, I’m really excited to introduce this company and phenomenon of what these guys are doing. Ryan and his best friend, Joel Liew, co-created a wallet company, Kisetsu, and have had five successful crowdfunding campaigns raising over a quarter of a million. And then created in 2016 We The People, which is the world’s only multichannel crowdfunding retail chain and community. And since its inception, these guys have gone on to help over 14 brands,

For this episode of Art of the Kickstart, we caught up with Aaron Roubitchek, founder of Ponto (formerly Loafs), and creator of The Pacific, the ultimate all-day shoe. Tune in to learn more about how he approached developing and manufacturing an eco-friendly and sustainable product as a first-time entrepreneur. Topics Discussed and Key Crowdfunding Takeaways * Deciding to take the plunge as an entrepreneur * Fighting the war on fast fashion while making a sustainable product * Tips for making an eco-friendly product * What to keep in mind as you move into the assembly and product development phase * The benefits of launching a footwear product on Kickstarter * Storyboarding and scripting a campaign video that converts while promoting the company ethos * Why he chose to work with Enventys Partners and how he selected them from other crowdfunding agencies Links * The Pacific on Kickstarter * Start With Why * Losing My Virginity by Richard Branson * Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values * The Alchemist Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined with Aaron Roubitchek, founder and CEO of Loafs. Aaron, thank you so much for being on the show today. Aaron Roubitchek: Hey, how are you doing? Thanks for having me. Roy Morejon: Yeah, really honored to have you.

For this episode of Art of the Kickstart, we caught up with Graeme and Alex of The 5TH SWISS. Tune in to learn more about how they built their initial brand and following online, developed a prestigious, high-quality product for a fraction of the price, and utilized Kickstarter for testing in today’s millennial market. Topics Discussed and Key Crowdfunding Takeaways * Implementing a pre-order, limited-release strategy to build their business before crowdfunding * How they approached taking a mature, “old-age” product and developing it for today’s millennial market * Utilizing the strategies of the direct-to-consumer model for a legacy product * Applying Kickstarter backer feedback to the future plans of their business * What they took into consideration when determining the best crowdfunding agency for their needs Links * The 5TH SWISS on Kickstarter * Good to Great * Shoe Dog * The Story of UGG Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Roy Morejon: Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am joined with Graeme and Alex from The Fifth. Graeme, Alex, thank you so much for joining us today. Alex: Thank you for having us. Graeme : Thanks Roy. Roy Morejon: I’m really excited to start this interview with the story and where the inspiration to create this company came back in 2014. If you would, let’s go through the journey that you’ve taken thus far. Alex: Yeah, well it’s been a really interesting journey. We started in 2014, and in many respects we had a dream, kind of started the business. We sold a thousand watches on day one of release and we sold out of production, which led to a problem of, you know, we weren’t able to supply customers for about three and a half months. What we did was we came up with a concept where we presold on the fifth of every month.

For this episode of Art of the Kickstart, we caught up with Miguel Madrid, the founder and Chief of Everything at Perk, a lifestyle apparel brand creating high-quality products like The All-Day Chinos. Tune in to learn more about how Madrid approached the development process for a revolutionary apparel product and created a company ethos, as well as the importance of understanding what it truly takes to become an entrepreneur. Topics Discussed and Key Crowdfunding Takeaways * Finding the right partner for the development process for an apparel product * The differences between your run-of-the-mill apparel product release, made-to-order strategies and crowdfunding, as they pertain to apparel * Sourcing the right materials for an apparel product * Developing a company ethos * Finding the right software tools that fit your needs * How to manage your time and money when growing a business * Strategic ways to gain customer feedback and iterate on those results Links * The All-Day Chino on Indiegogo InDemand * Myth of the Entrepreneur Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success, I’m your host Roy Morejon president of Inventis Partners the top full service turnkey product development and crowd funding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert, in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart, today I am joined with Miguel Madrid founder and chief of everything officer at Perks, excuse me. Miguel, thank you so much for joining us today. Miguel Madrid: Thank you for having me, man. Roy Morejon: So your campaign just launched today, I’m really excited about the launch of it. I love the tagline of, you don’t need another pair of pants, you need a better one. So, I really like the idea and the innovation of this lifestyle apparel brand that you’ve built. So I’m really interested to hear for our audience of where this idea started, and what inspired you to create Perks. Miguel Madrid: Thank you for having me, again, and yeah happy to go into this. What you see right now on the campaign is the culmination of two years of work. It’s been agonizing, it’s been stressful, I might’ve cried a couple of times, but things are different now. Now we’re live, everything is running and everything is operational,

For this episode of Art of the Kickstart, we caught up with Edward Zhong, the creator of Ayi, the AI-powered smart mirror. Tune in to learn more about how Zhong created a smart mirror that is not only compatible with thousands of apps, like Uber, but also is able to custom-fit every user by combining artificial intelligence (AI) with an everyday-use product. Topics Discussed and Key Crowdfunding Takeaways * How to find useful, day-to-day integrations with AI * Hardware and software challenges Ayi faced with their product as a growing startup * Their best advice and tips for someone developing a product with AI * Things to take into consideration when directing and shooting a crowdfunding campaign video * How to manage crowdfunding feedback when over 60% of your backers are first-time crowdfunders Links * Ayi on Indiegogo InDemand * Kickstarter Forum Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Inventus Partners, the top, full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am talking with Edward Zhong, the creator of Ayi, the AI-powered smart mirror for your home. Edward, thanks so much for joining us today on Art of the Kickstart. Edward Zhong: Thanks for having us, Roy. Roy Morejon: So this technology is really cool. I mean, basically it’s meet your new personal assistant inside your home, this amazing, visually stunning AI-powered smart mirror. Many times, if you’ve stayed at these luxurious hotels and things like that, you’ve had the opportunity to play with it or mess with it, and now, you can bring this to the comfort of your own home. This device launched a few days ago. It’s already over $80,000 in funding and hundreds of backers have already supported it. So Edward, I’m really excited to hear about where this all starts and what inspired you to create this smart mirror. Edward Zhong: Yeah, sure. We really love our product, and we really hope that our customers will love it as well. This whole company started behind the vision of changing how the smart home industry fundamentally is really. Most of the members on our team are either former product designers or software engineers for smart home based companies like Nest or Google. Through our experience in this industry, it’s just seeing that, although there are really cool products being made...

For this episode of Art of the Kickstart, we caught up with Phil Croft, creator of ProSteer. Tune in to learn more about his experience with the intricacies of developing a hardware product and preparing for a crowdfunding campaign. Topics Discussed and Key Crowdfunding Takeaways * The development process for their product, pre-crowdfunding * Making the decision to take the crowdfunding route with their current prototypes * Working with third-party manufacturers * The importance of educating your customers through marketing * Difficulties for startups in the hardware space * Making the decision to work with a marketing agency for their crowdfunding campaign Links * ProSteer on Kickstarter * Grand Theft Auto * Jonathan Livingston Seagull: The Complete Edition Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am joined with Phil Croft, CEO of BoxDark and the upcoming crowdfunding project ProSteer. Phil, thank you so much for joining us today on Art of the Kickstart. Phil Croft: My pleasure, Roy. My pleasure. Roy Morejon: I know you’re on the other side of the world over in Brisbane, Australia, so I appreciate you being on the line. I’m also really excited to talk about this new handheld analog steering controller ProSteer. So if you would, give our audience a little bit of background and tell us where does this idea start? What inspired you to create this product? What was that aha moment you had? Phil Croft: Right, I guess I was… I’ve always been, let’s say an enthusiastic gamer as I was growing.

For this episode of Art of the Kickstart, we caught up with Kristina Cahojova of kegg. Tune in to learn more about how Kristina and her team utilized incubators and Indiegogo to not only raise money, but conduct customer listening, for their important and technical fertility tracking monitor. Topics Discussed and Key Crowdfunding Takeaways * Working with incubators like SOSV and HAX, as well as the importance of raising initial capital before crowdfunding * How to approach designing such an intimate device with crowdfunding marketing in mind * Why they chose Indiegogo for their fertility tracking monitor * The importance of educating your customers through marketing * The importance of a strong campaign video * How to apply backer feedback to your product while weighing it against your business model and FDA requirements * Their best tips for future project creators Links * kegg on Indiegogo * Zero to One Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service, turnkey product development, and crowdfunding marketing agency in the world. We have helped startups raise over a hundred billion dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am talking with Kristína Cahojova, CEO of Lady Technologies. Kristína, thank you so much for joining us today. Kristina C.: Hi Roy. Nice to talk to you. Roy Morejon: So Kristína, I know we’ve known each other for a few years now and I’m really excited to do this interview now that kegg has officially launched on Indiegogo. So I would love for you to give a little bit of the back story to our audience about where this idea started from. Kristina C.: Yes, thank you. kegg is a fertility monitor. It takes into account the most crucial information for fertility, which are information from vagina. I wanted to bring this product to life because there is nothing in a market that is sensing the information which really matter for conception, which are vaginal information. When you go to a doctor, they don’t look at your heart rate or something. They really need to understand what’s going on inside you and ideally your vaginal environment. And unfortunately now in the market there is nothing that can tell you this. Everyone is trying,

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For this episode of Art of the Kickstart, we caught up with Gareth Everard of Rockwell Razors and Keyto. Tune in to learn more about building a good relationship with your backers, doing everything you can to help your Kickstarter campaign succeed and much more. Topics Discussed and Key Crowdfunding Takeaways * How preparing for a Kickstarter campaign has changed since the early days of Kickstarter * Why having empathy for your Kickstarter backers is so important * How to build a good relationship with your Kickstarter backers * Why good email marketing is critical to a Kickstarter campaign’s success * Why getting investments prior to a crowdfunding campaign can be smart * How to avoid becoming a “Kickstarter fail” * Why good preparation is key before launching a crowdfunding campaign Links * Rockwell Razors on Kickstarter * Rockwell Model T on Kickstarter * Rockwell Chrome Series on Kickstarter * Keyto on Kickstarter * How my Kickstarter Blew Up my Life * Episode 134 with Gareth Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Roy Morejon: Art of the Kickstart is honored to be sponsored by Backerkit and The Gadget Flow. Backerkit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Roy Morejon: Now let’s get on with the show. Roy Morejon: Welcome to another episode of Art of the Kickstart. Today I am joined again with the one and only, Gareth Everard. Gareth, thank you so much for being on the show today again. Gareth Everard: Yeah, thanks for having me back. Roy Morejon: So Gareth, you were on the show, episode number 134 back in March of 2016. Obviously a lot has gone on the past three plus years since then. You’ve just finished launching your fourth crowdfunding campaign, so the first one was back in 2014 with the Rockwell Razors and then again with the Model T, and then again with the Rockwell Chrome, and now more recently finishing up a solid campaign for Keyto,...

This week on the Art of the Kickstart podcast, tune in to hear from Lior Ohayon and Aaron Spivak from the Hush Iced Kickstarter campaign. You’ll learn more about developing a textile product, what goes into a great pre-launch campaign, how to use email marketing for your Kickstarter project and much more! Topics Discussed and Key Crowdfunding Takeaways * Solving pain points with a new product using crowdfunding * How to approach product development using textiles * Why you may want to use crowdfunding to launch new editions of existing products * Why using Kickstarter may be a better option than a traditional pre-order approach * How to begin preparing for a crowdfunding campaign * How to build up an audience ready to back your Kickstarter project the day you launch * Why having someone dedicated to public relations for your project can pay off * How to handle Kickstarter stretch goals * Why email marketing is an important part of a Kickstarter campaign Links * Hush Iced on Kickstarter * hushblankets.com * The Power of Now by Eckhart Tolle Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Roy Morejon: Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a project discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today, I am talking with Lior Ohayon and Aaron Spivak, founders of Hush. Gentlemen, thank you so much for being on the show today. Lior Ohayon: Thank you for having us. Aaron Spivak: Thanks. Roy Morejon: All right, so this Hush Iced blanket, this awesome cooling sleep-induced blanket is active right now on Kickstarter, raised over 275,000 U.S. dollars so far with over 1800 backers. Let’s talk about Hush blanket and what inspired you both to create this awesome product. Lior Ohayon: Sure. We’ve already been selling our weighted blankets for about a year now, and we noticed in the summer months, there was a slump of sales, and it was definitely due to the fact that people assume and know that it’s a very hot or heat-producing blanket when you’re under our regular cover, so people have been asking for a cooling blanket for a while, and that’s how we decided to combat two things at once.

This week on Art of the Kickstart, we’re talking with John Stanley, Harsha Venna and Harshit Aggarwal from the RoadWayve team. Check it out and hear more about how they designed their product, what they did to prepare for their Kickstarter campaign and what they’ve learned from the entire process. Topics Discussed and Key Crowdfunding Takeaways * What to consider when designing a future-ready product * How to overcome product design challenges * How to choose between Kickstarter and Indiegogo * How long it takes to prepare for a crowdfunding campaign * How to determine your target audience * How to choose a crowdfunding marketing agency * Why it’s important to make sure you are production-ready before launching a crowdfunding campaign Links * RoadWayve on Kickstarter * Jack: Straight from the Gut by Jack Welch Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert, in order to help you take your startup to the next level with crowdfunding. Roy: Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Roy: Welcome to another edition of Art of the Kickstart. Today I am joined with three guests. I think this is probably the first time we’ve had three guests on the show, but I want to welcome everybody with John Stanley, Harsha Venna and Harshit Aggarwal with the RoadWayve. Thank you so much for joining us today. John: Thanks so much for having us. Harsha: Excited to be here. Harshit: Yeah, likewise. Roy: You guys have come up with this really beautiful, bright led display that produces a super hi-res message for other drivers, and also hopefully facilitates a safer environment on the road. Let’s talk about the RoadWayve and where this idea came from, and what inspired you to create it. John: Essentially it was a road rage incident when I was a kid with my mother. As road rage incidents go, it was fairly benign, but this kid got out of his car and started yelling obscenities to my mother. She was a beautiful person, but she happens to be a bad driver. I wasn’t necessarily afraid, but I looked at her face, and she was. There, that gave birth to decades of trying to figure out what can we do to try and help this epidemic, to quell this epidemic. That’s very basically the incident that gave birth to what is RoadWayve today. Roy:

On this week’s episode of our Meet the Experts series, we’re talking with Jeremy Losaw, director of engineering at Enventys Partners. Tune in to learn more about what to expect when working with a product development firm to build a product and launch it on Kickstarter or Indiegogo! Topics Discussed and Key Crowdfunding Takeaways * What product engineering is and how it relates to crowdfunding * Why all good crowdfunding campaigns start with a great idea * How developing a product for a crowdfunding campaign may be a bit different than a more traditional approach to product development * How long it takes to develop a new product for a crowdfunding campaign * What post-crowdfunding campaign product development looks like * How to pick a product development firm * How crowdfunders can help their product development team build the best possible product Links * Harry Potter and the Sorcerer’s Stone by J.K. Rowling * Antifragile by Nassim Taleb * SmartTerra on Kickstarter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Roy Morejon: Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. We’re back today with another episode of the Meet our Team series. Today, we’re going to be talking to Jeremy Losaw, director of engineering here at Enventys Partners. Jeremy, welcome to Art of the Kickstart. Glad to have you here today. Jeremy Losaw: Thanks Roy, glad to be here. Roy Morejon: So let’s talk today about product development and engineering for crowdfunding campaigns, specifically. To begin with, give us and our audience a little bit of background, tell us a bit about yourself and what you do here at Enventys Partners. Jeremy Losaw: Yeah, sure. Like you’ve mentioned, I’m the director of engineering here at Enventys Partners. What that means is, I get to guide our inventors through all the way from an idea sketch through production. So helping you build the prototypes, working through the CAD, doing all the hard, deep work it takes to get the products to market. Roy Morejon: Let’s start for our audience, by defining what product development and engineering are. Give our audience,