Hardtofindseminars.com Copywriting University

Here is a two hour interview with master copywriter Bob Bly. This is a GREAT interview because I grilled Bob with your questions on the inside secrets of the copywriting business. The purpose of this interview is not to sell you anything. It's just straight-up killer copywriting secrets and content. Bob Bly is an independent copywriter and consultant with more than 25 years experience in business-to-business, high-tech, industrial, and direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

"Taguchi" is a funny sounding name. It's a Japanese name. And we all know that when it comes to business the Japanese lead the world in Technology! It's this same technology that created the need for more efficient testing applications for manufacturing. A wiled haired genius and national hero in Japan names Taguchi created a system for testing that works with online advertising optimization. Simply put, if you are trying to increase your profits and reduce your costs associated with your online and offline marketing and advertising campaigns, you need to know about Taguchi. The Taguchi Advertising Method is used to "compress" the number of tests you have to run to get superior response rates and results. If applied correctly, this testing method causes significant increases in advertising response in record time. This 50 minutes recording is with David B, a trained Taguchi expert. This interview will reveal the power behind this Japanese testing miracle and show you how to get the response and conversion increased you need to decimate your competitors and to survive in today's competitive market. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

April is a working mother of two your boys. She e-mailed me frustrated and in search for some honest advice about copywriting. April had recently invested money into a copywriting training system. She was disappointed with the product and the coaching that was promised with it. Listen as I guide April through some simple yet overlooked principles on copywriting. You'll hear how my hate for copywriting forced me to create easy shortcuts to creating compelling copy that sells. I unload all my most closely guarded secrets about copywriting. This is an exclusive audio interview from Michael Senoff at hardtofindseminars.com.

Several years ago, I found a direct response copywriter. His name is Ben Settle. And when someone had sent me a newsletter that he had written about my www.hardtofindads.com site, after reading that copy, I knew this guy was really good and then I knew that I would want to be doing some work with him soon. Ben has since written several winning sales letter for me and my website at www.hardtofindseminars.com , including my Secret Loophole product, my Joint Venture Magic product, and my Art Hamel Seminar product. He’s also done revisions of my letter for my HMA Marketing Consulting Training and several others. Recently I interviewed Ben on some of the most frequently asked questions people ask me about copywriting. There’s a gold mine of information in this interview and I strongly recommend you listen to this more than once. These secrets have put a lot of money in my pocket and they will do the same for you if you apply them to your own copy. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You can't hire Carl Galetti today to write copy for you. Why? because any smart copywriter knows you can make a whole lot more writing copy for your own products then you can for clients. It's been said if you can hire a copywriter, they probably aren't that good. Carl Galletti has risen to the top of the world of direct-response advertising and is now considered by many to be one of the best freelance copywriters and marketing experts in the world. I had the pleasure of interviewing Carl and I can attest that he is unique as a copywriter because of his vast marketing skills Many of the top direct response advertisers used Carl to write advertising copy for them including Gary Halbert, author of The Gary Halbert Letter. This is in exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You can't hire Carl Gelletti today to write copy for you. Why? because any smart copywriter knows you can make a whole lot more writing copy for your own products then you can for clients. It's been said if you can hire a copywriter, they probably aren't that good. Carl Galletti has risen to the top of the world of direct-response advertising and is now considered by many to be one of the best freelance copywriters and marketing experts in the world. I had the pleasure of interviewing Carl and I can attest that he is unique as a copywriter because of his vast marketing skills Many of the top direct response advertisers used Carl to write advertising copy for them including Gary Halbert, author of The Gary Halbert Letter. This is in exclusive interview from Michael Senoff at www.hardtofindseminars.com.

You can't hire Carl Gelletti today to write copy for you. Why? because any smart copywriter knows you can make a whole lot more writing copy for your own products then you can for clients. It's been said if you can hire a copywriter, they probably aren't that good. Carl Galletti has risen to the top of the world of direct-response advertising and is now considered by many to be one of the best freelance copywriters and marketing experts in the world. I had the pleasure of interviewing Carl and I can attest that he is unique as a copywriter because of his vast marketing skills Many of the top direct response advertisers used Carl to write advertising copy for them including Gary Halbert, author of The Gary Halbert Letter. This is in exclusive interview from Michael Senoff at www.hardtofindseminars.com.

If you are unfamiliar with Gary Halbert, you are in for a treat. This guy is my favorite marketing instructor on the subjects of direct mail and how to write killer advertising copy. He delivers marketing information in a powerful style, without all the BS. Gary's pre-1994 material is hard to find. Jay Abraham has done several joint ventures with Gary so I have run across a lot of his work. Go to my Products page to see which Gary Halbert programs I have available. How much would you pay to attend a Gary Halbert seminar? Here is a recording from a Group M Marketing seminar in Hot Springs, Arkansas, put on by Bill Myers in the early 1990s. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

When John Eger speaks, direct marketers listen. At the time of this recording, John and his partner Phil Kratzer were the nation's leading experts on classified advertising. John's low-cost, 2-step direct response methods allow both large and small advertisers to test with the least possible risk. This recording was from the Bill Myers seminar in Hot Springs National Park, Arkansas. John presents the secrets that have helped many work smart, make money and retire early. This recording is from the Bill Myers direct mail boot camp. Since I interview and review marketing gurus all day for a living, you can guess I know what works and what does not. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Would you like honest, no-fluff advice on internet marketing, copywriting, mailing lists, and other business tips? Listen to the interview with Mr. Taylor Trump, a successful copywriter, small business management specialist, and online and offline marketing specialist. The purpose of this interview is to share Taylor’s success and how you, too, can became successful by applying the internet marketing techniques and principles he learned from marketing experts, such as Jay Abraham, and a secret of top copywriters that is not always obvious. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Even though I had heard his name for years, I never gave Hershell much thought until I was searching for one of his books, "World’s Greatest Direct Mail Sales Letters Of All Time." Hershell Gordon Lewis is a well-connected expert who has been involved in the direct mail industry for many years. He is the author of more than twenty books on advertising and marketing, and is the former chairman of BJK&E Direct. He now heads Lewis Enterprises, a creative source. He is also chairman of Communicomp, a full-service direct marketing agency affiliated with True North Communications based in Fort Lauderdale, Florida. On this audio clip, prepare to receive a real history lesson on some amazing things. My conversation with Hershell was one of my most interesting, illuminating talks. In it, I take you from the days of Hershell’s first direct selling job as a door-to-door salesman through his development and evolution into a prestigious, powerhouse ad agency owner. This is one talk you will feel compelled to listen to three or four times. It is that eye opening.

How To Effectively Use Story Telling In Your Copy To Sell More Of Your Ideas, Products Or Services. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.