The Marketing Companion
Summary: The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
- Visit Website
- RSS
- Artist: Mark Schaefer and Brooke Sellas
- Copyright: Businesses Grow
Podcasts:
On Episode 26 --the anniversary edition of The Marketing Companion -- Mark Schaefer and Tom Webster discuss new analytical trends and a breakthrough in 3D printing that could disrupt how we think about marketing.
In this honest and thought-provoking discussion, Mark Schaefer and Tom Webster explore trends in content development, digital and distribution that may affect brand-building and the individual creative. What are the trends and opportunities that may help or hurt our individual efforts to stand out and be heard?
In this always-on global marketplace what tools and tricks are available to make you more focused and productive? Hosts Mark Schaefer and Tom Webster explore ideas for marketing on the road, at home, in the office and in the air.
The Internet has been buzzing with an apparent de-emphasis of Google+. What does this mean about Google's strategy, the confidence in the company (after a long line of product withdrawals), its opportunities for monetization and the competitive landscape for social media marketers?
Listen in and learn how to tackle a number of timely subjects including the increasing cost and risk of keeping the bad guys out of your blog, measuring social media progress, and Social Media Explained.
Exploring a new report from Edison Research, Mark Schaefer and Tom Webster dissect important new content consumption trends with profound implications for marketers.
Marketing conferences are big commitment of time and money. What should you look for in a great conference? How do you make the most of it? How does it fit in the marketing mix?
The momentum of influence marketing as an emerging discipline seems to be gathering steam. Mark Schaefer and Tom Webster look at the good, the bad and the downright ugly when brands and bloggers collide.
How effective is social media? Is it more like marketing or more like advertising? Is there value in creating the weak links of social media connection and how do we actually convert those to sales?
Public speaking is an often-overlooked opportunity to build a personal or business brand. Hear tips from professional speakers Mark Schaefer and Tom Webster on leveraging speeches in the marketing mix.
This episode covers a wide swath with a debate on content curation strategies, the leadership landmine at Zappos and a personal impact of content shock.
In a world where there is too much content fighting for consumer attention, we need to think differently about marketing. Tom Webster and Mark Schaefer discuss a blog post that rocked the marketing world.
What are three developments that could portend larger trends -- an apparent decrease in brand Facebook reach, an enormous security hack, and some eye-popping data on paid influence marketing.
Mark Schaefer and Tom Webster take you through a marketing trend forecast like no other. They explore the real implications of big data, atomized content and four other trends that are guaranteed to make you think.
Sponsored content is one of the most important, and most controversial trends, in the field of marketing. Mark Schaefer and Tom Webster turn the topic inside out in their own intelligent and entertaining style.
