New Books in Communications

David BeerView on Amazon[Cross-posted from New Books in Critical Theory] Popular Culture and New Media: The Politics of Circulation (Palgrave, 2013) is written by David Beer, a Senior Lecturer in Sociology at York University in the UK. He blogs here and tweets here. The book attempts to describe and analyse the impact of new media on culture and society, using a range of critical theoretical starting points. Its use of theory is especially important to such a fast moving topic. The book aims to have continued and longer term relevance to debates about culture, even as specific technologies come and go, as a result of its theoretical basis David's book raises a series of challenges for a range of academic areas. Perhaps the most important is the impact of media communications on the sociology of culture. Sociological studies of culture have been slow to consider the impact of new media, as they have tended to focus on debates about the relationship between tastes and class or social status. Popular Culture and New Media argues that the architecture underlying the way many people access culture, from Amazon.com recommendations, through to the metadata tag associated with archiving new media users activity, profoundly shapes peoples relationship to culture. In order to critically engage with modern culture we must understand how cultural objects and artifacts circulate and the modes of that circulation. In addition, David's book draws our attention to how culture is increasingly becoming a form of data whilst, at the same time, data is becoming culture. Attempts to track what is trending online, what people are interested in, is itself a cultural practice. The emergence of large scale data sources have provided new ways to produce cultural artifacts. Culture is data and data is culture. The book will be of interest to readers from across the social sciences, in particular communications studies, sociology and social theory. However it also speaks directly to what it is like to live and participate in modern culture. It will, therefore, be a good read for anyone interested in the mechanisms that allow contemporary cultural life to function.

Sarah Banet-WeiserView on AmazonIn Authentic™: The Politics of Ambivalence in a Brand Culture, Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics, religion, creativity, and the self. Banet-Weiser observes that the authenticity concept seems to carry more weight in a culture of selling: We have come to expect, and to some extent accept, that authenticity, like everything else, can be trademarked. Through rich case studies–Dove ad campaigns, Facebook self-performance, street art, green activism, and New Age spirituality among them–Authentic™ identifies the pervasive (and often troubling) ambivalence of branded living.

Brian M. GossView on Amazon[Cross-posted from New Books in Journalism] Brian Michael Goss, professor of communication at St. Louis University in Madrid, has taken one of media's most studied theories and given it a facelift. In Rebooting the Herman & Chomsky Propaganda Model in the Twenty-First Century (Peter Lang, 2013), Goss revisits the model created by Edward Herman and Noam Chomsky in their 1988 book, Manufacturing Consent. The filters remain, but Goss pushes the model into the modern context of new media models and expanded global exportation. "Far from condemning journalism," Goss writes, "I hope to see it more closely approximate its mythologies about itself." "Rebooting" is an important work, relevant not just to scholars, but all consumers of media.

John O. McGinnisView on Amazon[Cross-posted from New Books in Big Ideas] The advent of very powerful computers and the Internet have not "changed everything," but it has created a new communications context within which almost everything we do will be somewhat changed. One of the "things we do" is governance, that is, the way we organize ourselves politically and, as a result of that organization, provide for the individual and public good. In his fascinating book  Accelerating Democracy: Transforming Governance Through Technology (Princeton UP, 2013), John O. McGinnis examines the promise and peril of advanced computation and Internet communications for our democracy. The former (promise), he says, is great if we think deeply about the impact of the new media on politics and public policy. He proposed that we take the bull by the horns and experiment with new technology so that governance can become both more democratic and more efficient. He suggests a number of ways in which the potential of the new media can be made to do just this. Listen in.

Michael SerazioView on Amazon"Power through freedom." Michael Serazio's Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of geurilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up "control" to consumers through "authentic" discovery, dialogue, amateurism, the non-sell sell, and even anti-marketing messages themselves–all of which serve, paradoxically, to reinforce control and commercialism. The consumer subject, writes Serazio drawing on Foucault and Gramsci, is strategically engaged to act without the sense of being acted upon–a kind "corporate ventriloquism." The book includes rich, detailed case studies and interviews with marketers, who recount their "cool sell" campaigns for America's Army, PBR, and Burger King's "Subservient Chicken."

Nicco MeleView on Amazon[Cross-posted from New Books in Political Science] Nicco Mele  is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin's Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School's Shorenstein Center on the Press, Politics, and Public Policy, Harvard University. Mele writes as a technology expert and as a witness to history. He served as a campaign staffer for the Howard Dean for President Campaign in 2003. He and his colleagues implemented many of the web-based campaign innovations that resulted in President Obama winning the 2008 presidential election and define the modern American political campaign. Mele links that experience with radical social changes brought about by the internet. His title thesis, The End of Big, suggest that big institutions in nearly every sector of our lives (business, government, news) have been eroded and, in some cases, supplanted by smallness. An enthusiast for technology, Mele also cautions against the risks associated with this transformation.

Dominic PettmanView on Amazon[Cross-posted from New Books in Science, Technology and Society] "The humans are dead." Whether or not you recognize the epigram from Flight of the Conchords (and if not, there are worse ways to spend a few minutes than by looking here, and I recommend sticking around for the "binary solo"), Dominic Pettman's Human Error: Species-Being and Media Machines (University of Minnesota Press, 2011) will likely change the way you think about humanity, animals, machines, and the relationships among them. Pettman uses a series of fascinating case studies, from television programs to films to Sufi fables to pop songs, to explore the notion of Agamben's "anthropological machines" and the human being as a "technospecies without qualities" in a modern mediascape that includes Thomas Edison's film Electrocuting an Elephant, Werner Herzog's Grizzly Man, and the interplanetary soundscape created by NASA (among many, many others). We recently gathered over Skype to talk about some of the major thematic and argumentative threads snaking through this book and Pettman's recent exploration of totems in Look at the Bunny: Totem, Taboo, Technology (Zero Books, 2013). Both books take on the varied ways that love, technology, identity (both human and not), and economies have been transformed in a world that includes pacifist Orcs, voices without bodies, ecologies without nature, reptile-doctors, and pixelated lovers. Enjoy! During our conversation, Pettman mentions a film about the zigzag totem that can be found here. Cabinet Magazine, which also comes up in the course of our conversation, can be found here.

Stephen CrainView on Amazon[Cross-posted from New Books in Language] It's not surprising that human language reflects and respects logical relations – logic, in some sense, 'works'. For linguists, this represents a potentially interesting avenue of approach to the much-debated question of innateness. Is there knowledge about logic that is present in humans prior to any experience? And if so, what does it consist of? In The Emergence of Meaning (Cambridge University Press, 2012), Stephen Crain argues the case for 'logical nativism', the idea that some logical concepts are innately given and that these concepts are relevant both to human language and to human reasoning. He illuminates his argument with extensive reference to empirical data, particularly from child language acquisition, where the patterns from typologically distant languages appear to exhibit a surprising degree of underlying unity. In this interview, we discuss the nature of logical nativism and debate the limitations of experience-based accounts as possible explanations of the relevant data. We consider the case of scope relations between quantifiers, and see how shared developmental trajectories emerge between English and Mandarin speakers. And we look at possible lines of attack on this issue from a parametric point of view.

Dan KennedyView on Amazon[Cross-posted from New Books in Journalism] Dan Kennedy envisioned a massive book project, a big-picture investigation into current issues facing journalism and media. Instead he found everything he needed in New Haven, Conn., inside the small but productive office of the New Haven Independent. In The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age (University of Massachusetts Press, 2013), Kennedy, assistant professor of journalism at Northeastern University, researches models of journalism that engage public conversation while producing indispensable local news coverage. Although Kennedy's work includes insight into numerous organizations, the book focuses primarily on the Independent, a non-profit institution in the historical town of New Haven that includes the New Haven Register, a publication that dates back more than two centuries Through interviews and research, Kennedy shows that local journalism in the 21st Century can survive and thrive so long as those within an organization are willing to put in the work and develop an understanding of the new tenets of journalism: social engagement, deep community focus, and evolving revenue models "What you want is sustainability," Kennedy says. "On the other hand, the New Haven Register traces its roots to Benjamin Franklin in the 1760s. I don't think that anybody is going to achieve that kind of sustainability anymore, and I'm not even sure it's desirable. I think we're going to see things come and go." The Wired City is food for the civic minded and news junkies alike. It's an important work that begins a sketch of what local journalism can and should be.

Douglas RushkoffView on Amazon[Cross-posted from New Books in Big Ideas] Humans understand the world through stories, some short and some long. But what happens when the stories become so short that they, well, aren't stories at all? In Present Shock: When Everything Happens Now (Current, 2013), Douglas Rushkoff explores this question. He points out that always-on, always "new" digital communications have essentially locked us into an ever-more data-rich "moment," one from which we cannot really escape. The past becomes a few minutes ago; the future a few minutes hence. Of course it's always always been "now" (as Buddhists will tell you), but now the "now" is far more captivating than ever before. What's it all mean? Rushkoff explains.

View on Amazon[Cross-posted from New Books in Political Science] Muzammil Hussain and Phillip Howard have authored Democracy's Fourth Wave? Digital Media and the Arab Spring (Oxford University Press, 2013) which explores the role social media (Twitter, Facebook, and texting) have played in political activism in Tunisia, Egypt, and Lebanon.  Hussain is a new Assistant Professor of Global Media Studies at the University of Michigan and Phillip Howard is Professor of Communication, Information, and International Studies at the University of Washington. Through extensive data collection and fieldwork, the authors bring a multi-method and multi-disciplinary approach to their timely subject. They argue that digital activism typically travels through six steps of protest mobilization starting with capacity building and ends with post-protest information war. This is the third book from the Oxford Studies in Digital Politics series featured on the podcast. As with the previous, Political Scientists can learn a lot from the disciplinary perspective brought to the subject of activism from those in Communications.

David HochfelderView on AmazonIn The Telegraph in America, 1832-1920 (Johns Hopkins University Press, 2012), David Hochfelder provides a taut and consistently intelligent history of the telegraph in American life. The book is notable for both its topical breadth—encompassing war, politics, business, journalism, and everyday life—as well as its focused, argument-driven chapters. Hochfelder describes how the telegraph's important role in the Civil War set the stage for Western Union's postwar dominance, which in turn provoked persistent efforts to nationalize and regulate telegraphy up through World War I. Hochfelder lingers on two of the telegraph's principal clients, newspapers and businessmen, focusing in the latter case on the crucial importance of the telegraph-enabled stock "ticker" for modern financial capitalism. The book traces the telegraph's effect not just on institutions but also the lived experience of ordinary people, who came to hunger for breaking news and real-time stock updates. The patterns of communication established by the telegraph live on, Hochfelder concludes, in the billions of texts and emails sent along fiber-optic cables—our own wire.

Robert W. McChesneyView on Amazon[Cross-posted from New Books in Journalism] Robert W. McChesney, the celebrated political economist of communication, takes the Internet, industry and government head-on in his latest book, Digital Disconnect: How Capitalism is Turning the Internet Against Democracy (The New Press, 2013). Digital Disconnect builds on McChesney's previous works, spinning forward his scholarship to construct a remarkably current look at the Internet's corporate and political landscape. "Almost all of the other books on the Internet, some of which are very good, sort of try to take a larger view of it," McChesney says during the interview. "Because of where I'm coming from, because of my interests, I think that's the one thing I could inject that draws from my past research, where I can speak with greater authority, that's really not talked about by anyone else." McChesney uses the book to argue that the Internet has become a hub of "numbing commercialism," largely the result of failed government policies. Writes McChesney: "When the dust clears on this critical juncture, if our societies have not been fundamentally transformed for the better, if democracy has not triumphed over capital, the digital revolution may prove to have been a revolution in name only, an ironic, tragic reminder of the growing gap between the potential and the reality of human society."

Vicki MayerView on AmazonIn Below the Line: Producers and Production Studies in the New Television Economy (Duke University Press, 2011), Vicki Mayer provides a major theoretical contribution to media production studies. The book self-consciously challenges the idea of the "TV producer" that industry figures and scholars alike often assume. Mayer traces how the "TV producer" category came to be associated with–indeed defined by–creativity and professionalism. Below the Line upends this definition, through four empirical case studies of largely invisible television production: (1) television set assemblers in Brazil, (2) soft-core video cameramen in New Orleans, (3) reality TV casters, and (4) local cable television citizen regulators. The book weaves a theoretical thread through these ethnographic portraits that are themselves framed by political economic analysis of the industry and the broader economy. What once seemed stable–the idea that TV producers are above-the-line creative professionals–lies in elegantly written tatters by the book's conclusion.

View on Amazon[Cross-posted from New Books in Journalism] If it doesn't spread, it's dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green's new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn't spread, it's dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book's introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we've all learned to know and dread, such as "viral" and "Web 2.0." Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. "Perhaps the most impactful aspect of a spreadable media environment," the authors write, "is the way in which we all now play a vital role in the sharing of media texts."