Business of Architecture Podcast

Today I speak with Bryon McCartney, a branding and web design expert who helps AEC firms use branding & marketing to increase their visibility & influence so they can attract & win better clients and projects. In today’s episode, you’ll discover the difference between “brand” and “branding” as well as Bryon’s opinion on what you should be thinking about when you market your firm.   Resources: ARCHMARK website: https://www.archmark.co/ Connect with Bryon on Linkedin: https://www.linkedin.com/in/brilliantbryon/ Sign up for ARCHMARK's Five Important Takeaways From Studying 550+ Architecture Firm Websites Webinar happening on February 24th, 2021 at 2PM EST Register here: https://www.archmark.co/5-things-webinar-signup   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today I speak with Alex Gore and Lance Cayko of the Colorado architecture firm F9 Productions. These guys also run a great podcast related to everything about running a firm, search for “Inside the Firm” in your favorite podcasting app. In this episode, you’ll discover how Al and Lance have added construction services to their business model, by offering to build their clients’ projects. As a result, they’ve made more money and gotten more financial consistency. If you want more profit, consistency, and control over your built projects, Lance and Alex have created a step by step roadmap for firm owners to do just that - they just launched an online course walking you through everything you need to know to add construction services to your offerings. Head over to BusinessofArchitecture.com/builder and use the coupon code “BOA” for 15% off their newly released Architect to Builder course that shows you everything you need to know to go from architect to builder, from pencil to profit.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Our guest today is Lee Skolnick FAIA, who runs an award-winning architecture practice based in New York City. The firm, Skolnick Architecture + Design Partnership is about 30 people strong, and has an accomplished portfolio of museum, cultural and luxury residential projects. In today’s episode, we discuss how Skolnick has grown the practice to win significant commissions around the world.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today, I speak with architect Mark R. LePage, founder of EntreArchitect. Today we discuss entrepreneurship, especially as it relates to the world of architecture. We also discuss innovation in business including one trend today that can set you up for success tomorrow. Check out Mark's work at EntreArchitect - https://entrearchitect.com/ Gābl Media - https://gablmedia.com/   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today I speak with the managing partner of Page’s office based in Houston, Texas. Page is a multi-disciplinary firm with 9 offices around the world. Previous to his position with Page, he led design teams at CRS and HOK. Today, Chavez speaks about the key to leadership, working with people, and how to create an organization that performs at its best.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today I speak with the former Business Development manager of OMA’s Hong Kong office, Viviano Villarreal-Buerón. Viviano has since launched his own successful architecture firm, Mass Operations, based in Monterrey, Mexico. Today we talk about how to get business development done as a busy architect running a small practice.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Hello and welcome back, Architect Nation. I'm Enoch Sears. and this is the show where you'll discover tips, strategies and secrets for building an architecture practice that lets you do your best work, more often. Today our topic is how to increase your firm's visibility. My guest is Karl Feldmen of the professional services marketing firm Hinge. Hinge is known for their well-researched and cutting edge industry reports. In our last episode, you heard Kelly Waffle and Karl interview me for the Visible Expert podcast. Today I interview Karl here on the Business of Architecture podcast. In today's interview, you'll discover what to consider if you want to heighten your firm's visibility including the first step you should take. You'll learn what your clients really want, and how to be the firm that delivers it to them.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today our topic is the visible expert. How can greater visibility for you and those on your team help you in your quest to be a better architect? In this episode, I'm interviewed by Kelly Waffle and Karl Feldmen of Hinge. Hinge is a professional services branding and marketing agency. They are known for their well-researched industry reports. Kelly is the Managing Director of the Hinge Research Institute, and Karl is a partner at the firm. This episode originally aired on the Visible Expert podcast which you can find on any of your favorite podcasting apps, or at hingemarketing.com.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today I speak with Karen Compton and Gabrielle Bullock. Karen Compton is the Principal of the Architecture Business Consulting firm A3K Consulting, and Gabrielle Bullock is the Director of Global Diversity at Perkins and Will. I invited Karen and Gabrielle on the show to discuss their new vodcast - Breaking the Silence of Design, which you can find on YouTube. On the vodcast Karen and Gabrielle discuss the topics of justice, equity, diversity and inclusion - and more. On this episode, you'll discover their motivation behind starting the podcast, and what they hope others will take away from what they have to share.   Breaking the Silence vodcast: https://www.youtube.com/user/IndustrySpeaks   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today our topic is client acquisition - how do you get more of the projects that are aligned with you and your firm? Our guest is Mark Wainwright, who describes himself as a Part-time Sales Manager for Part-time Salespeople like architects who need to organize their sales efforts and build future sales leaders so they can grow and succeed. To learn more about Wainwright Insight, head on over to: http://www.wainwrightinsight.com/ ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Architect Dave Pollard started LivCo in 2012 to provide quality design to suburban homeowners, but with some twists to the traditional architectural services model. Following on the heels of his graduate thesis work stating “to make architecture more accessible, it’s time we stop trying to re-design the building systems, and architects lead the charge in re-thinking the design systems.” This evolved into his design-build model which allows simplified deliverables and a fully integrated and accountable team to deliver “the project”. LivCo has won numerous awards including fourteen Chicago Remodeling Excellence Awards, four regional remodeling excellence awards, Home of the Year Award, Contractor of the Year Award, five consecutive years Houzz Best in Service, Remodeling Big50, and in 2018, Dave was on ProRemodelers 40 under 40 list. In today's episode, Dave takes us behind the scene of his design-build business model.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Adam Steiner is 3rd in a generational line of home builders and as such this industry has always been in his blood. From early on he knew he loved homes, design, and building. After a decade and a half of working as lead designer for various builders, he ventured out on his own. As the owner of Birnam Design Co. and the podcast Builder vs. Buyer, his mission is to take the mystery out of the home building process through sharing his experience. If you've ever wanted to start a podcast, you'll find today's show full of valuable tips and insights from our guest, Adam Steiner.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today I speak with Australian architect Nicole Hardman. Over 15 years ago Nicole and architect Bryan Miller started Practicing ARChitecture Pty Ltd (PARC), a small education provider specialising in professional development programs for Architects, specifically helping emerging architects pass the Australian Architecture Practice Examination. On today's episode you'll discover how Nicole and Bryan developed one of the most influential practice courses in Australia. You'll also learn about Nicole's intentional business model that let's her work on the parts of projects she finds most fulfilling.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Architect Dave Pollard started LivCo in 2012 to provide quality design to suburban homeowners, but with some twists to the traditional architectural services model. Following on the heels of his graduate thesis work stating “to make architecture more accessible, it’s time we stop trying to re-design the building systems, and architects lead the charge in re-thinking the design systems.” This evolved into his design-build model which allows simplified deliverables and a fully integrated and accountable team to deliver “the project”. LivCo has won numerous awards including fourteen Chicago Remodeling Excellence Awards, four regional remodeling excellence awards, Home of the Year Award, Contractor of the Year Award, five consecutive years Houzz Best in Service, Remodeling Big50, and in 2018, Dave was on ProRemodelers 40 under 40 list. In today's episode, you'll discover how Dave uses simple weekly videos to expand his company's visibility and win new work.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today we speak with the founder of the firm that was named the #1 design firm in the US by Architect Magazine in 2019. Trahan Architects has won over 100 national, regional, and local awards, including four National AIA Awards, as well as several international design competitions, in less than 25 years. Victor F. “Trey” Trahan, III, FAIA, is an American philanthropist and the founder and design principal of the firm which has offices in New Orleans and New York. Trey established Trahan Architects at the age of thirty-two, and the firm has since designed a series of domestic and international projects that have received global recognition. Today, Trey shares with us the ethos, challenges and success that have built his firm.   ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!