FINANCE FOR STARTUPS:  EMPOWERING ENTREPRENEURS TO LAUNCH SUCCESSFUL STARTUPS show

FINANCE FOR STARTUPS: EMPOWERING ENTREPRENEURS TO LAUNCH SUCCESSFUL STARTUPS

Summary: Finance for Startups (at www.finance4startups.com) is a program from Matrix Solutions Corporation that assists either aspiring entrepreneurs or recently-launched Small Business Owners. It helps to minimize the risks of launching a small business—or STARTUP business—by arming the entrepreneur with the education and training needed in the area of finance for Startups.

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Podcasts:

 48- Valuation Methods 4, 5 and 6 – Module 5C | File Type: audio/mpeg | Duration: 4:57

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, the course author,  Chris Benjamin (also known as the Rogue CFO), continues discussing the topic of Valuation for your Business. He will describe valuation methods 4, 5 and 6. Thus, we will have a total of four audio episodes that will step you through the 10 different valuation methods. These are scheduled to be delivered about two episodes per week, ending with an audio episode about additional valuation issues and options for your startup. __________________________________________________________ Note: there are 2 videos in this module on the topics of: - Valuation Walk-through; and - Capitalization Walk-through as well as 2 spreadsheets with the topics of: - Valuation Sample; and - Valuation Sample 2 These videos and spreadsheets are outside the audio deliverables of the premium content that is being delivered free with this training podcast seminar. If you wish to get the DVD with ALL the videos and other materials besides the documents and the audio files, then please go to episode 31 dated 1 February 2013 (you can go to the Archives list for February, 2013, at the side navigation bar) and listen to the audio episode or read the post for directions on how to obtain the DVD. Thank you for your understanding. ___________________________________________________________ The next module will continue the discussion about Valuation Methods. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 47- Valuation Methods 1, 2 and 3 — Module 5B | File Type: audio/mpeg | Duration: 6:35

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, the course author,  Chris Benjamin (also known as the Rogue CFO), continues discussing the topic of Valuation for your Business. He will describe valuation methods 1, 2 and 3. Thus, we will have a total of four audio episodes that will step you through the 10 different valuation methods. These are scheduled to be delivered about two episodes per week, ending with an audio episode about additional valuation issues and options for your startup. __________________________________________________________ Note: there are 2 videos in this module on the topics of: - Valuation Walk-through; and - Capitalization Walk-through as well as 2 spreadsheets with the topics of: - Valuation Sample; and - Valuation Sample 2 These videos and spreadsheets are outside the audio deliverables of the premium content that is being delivered free with this training podcast seminar. If you wish to get the DVD with ALL the videos and other materials besides the documents and the audio files, then please go to episode 31 dated 1 February 2013 (you can go to the Archives list for February, 2013, at the side navigation bar) and listen to the audio episode or read the post for directions on how to obtain the DVD. Thank you for your understanding. ___________________________________________________________ The next module will continue the discussion about Valuation Methods. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 46- Introduction to Valuation – before capitalization — Module 5A | File Type: audio/mpeg | Duration: 2:46

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, the course author,  Chris Benjamin (also known as the Rogue CFO), introduces the topic of Valuation for your Business. As he says, it sometimes is difficult to imagine putting a valuation on a business that has not even started (in some cases). However, we will have four other audio episodes that will step you through the 10 different valuation methods. There should be about two episodes per week, ending with an audio episode about additional valuation issues and options for your startup. __________________________________________________________ Note: there are 2 videos in this module on the topics of: - Valuation Walk-through; and - Capitalization Walk-through as well as 2 spreadsheets with the topics of: - Valuation Sample; and - Valuation Sample 2 These videos and spreadsheets are outside the audio deliverables of the premium content that is being delivered free with this training podcast seminar. If you wish to get the DVD with ALL the videos and other materials besides the documents and the audio files, then please go to episode 31 dated 1 February 2013 (you can go to the Archives list for February, 2013, at the side navigation bar) and listen to the audio episode or read the post for directions on how to obtain the DVD. Thank you for your understanding. ___________________________________________________________ The next module will continue the discussion about Valuation Methods. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.   Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC.  All rights reserved.

 45- Investor information and introduction – Module 4 | File Type: audio/mpeg | Duration: 14:17

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, the course author,  Chris Benjamin (also known as the Rogue CFO), reviews the first three modules of the course and then discusses introduces the topic of investors for your business. These may be Venture Capital investors (VC) or Angel Investors or other investors. The topic of communicating to investors is a very important one. Many startups fail to get the attention of the investors and communicate effectively to them about the potential of their startup and deliver effectively to them  what a good decision it will be to fund the startup and continue the growth of the firm. The template provided by this course provides the sample of effective and net delivery for the startup. Here, there is not only a sample Executive Overview, but also a sample of an Investor Presentation, as is suggested by Chris. Select this link to view a pdf document for an example of an Executive Summary. and Select this link to view an Investor Presentation Sample as a pdf document. __________________________________________________________ Note: there are 3 videos in this module on the topics of: - Executive Summary; and - Investor Presentation video 1 and Video 2 These videos are outside the audio deliverables of the premium content that is being delivered free with this training podcast seminar. If you wish to get the DVD with ALL the videos and other materials besides the documents and the audio files, then please go to episode 31 dated 1 February 2013 (you can go to the Archives list for February, 2013, at the side navigation bar) and listen to the audio episode or read the post for directions on how to obtain the DVD. Thank you for your understanding. ___________________________________________________________ The next module will begin the discussion on Valuation Methods. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 44- Realistic content in a Business Plan – Module 3C | File Type: audio/mpeg | Duration: 4:31

[display_content] Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, the course author,  Chris Benjamin (also known as the Rogue CFO), discusses the importance of delivering realistic content in your Business Plan, and why it is critical for the Plan NOT to reflect forecasts, market data or competitive data, etc., that is only what the startup would LIKE to believe, but not accurate. There are references in Module 3 to sample Business Plans provided in this course. The links are below. Select this link for the pdf document called Business Plan - Sample 1. Select this link for the pdf document called Business Plan - Sample 2. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 43- Uses and Options of a Business Plan – Module 3B | File Type: audio/mpeg | Duration: 10:05

  Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, the course author,  Chris Benjamin (also known as the Rogue CFO), discusses the reasons for creating and maintaining a Business Plan for a startup. Different options are explored, as well. There are references in Module 3 to sample Business Plans provided in this course. The links are below. Select this link for the pdf document called Business Plan - Sample 1. Select this link for the pdf document called Business Plan - Sample 2. Copyright (C) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 42- The Business Plan- An Introduction for startups- Module 3A | File Type: audio/mpeg | Duration: 3:22

  Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, the course author,  Chris Benjamin (also known as the Rogue CFO), discusses the concept of a Business Plan with an overview of this document, as well as the benefits that it can provide to a Startup. This is the first of a 3-episode series within the course that deals with The Business Plan. The other two explore the Options of a Business Plan, as well as Delivering Realistic content in a Business Plan. There are references in Module 3 to sample Business Plans provided in this course. The links are below. Select this link for the pdf document called Business Plan - Sample 1. Select this link for the pdf document called Business Plan - Sample 2. Copyright (C) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 41- Pricing and Monetization – Module 2 | File Type: audio/mpeg | Duration: 34:46

This audio episode of Finance for Startups delivers the audio  Module 2 of the Premium Podcast Seminar Course called Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups.  The module is about PRICING AND MONETIZATION, and the author is Chris Benjamin, aka The Rogue CFO. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, Chris Benjamin discusses the aspects of creating a PRICING strategy for your business as it relates to the market environment and value received. He also looks at the finer elements of seeking the best value for getting money for your business product, service or offering -- the key revenue generation for your startup outside of investor capitalization. He also opens up different methods of approaching a startup pricing strategy (e.g., competition, first-entrant  into the marketplace, introductory pricing, volume discounts, etc.). As you will hear in this audio episode, the objective of a good pricing strategy accomplishes these objectives: - Achieve the financial goals of the firm; - Support the realities of the marketplace; - Maintain consistency with other variables in the marketing mix. Also, there is an accompanying document called The Pricing and Monetization Checklist to which Chris Benjamin refers during the discussion. Select this link to view or download the pdf document called The Pricing and Monetization Checklist (http://traffic.libsyn.com/fgcast/F4S_Module_2_-_Pricing__Monetization_Checklist.pdf ). Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 40- Summary of Module 1 and Checklist (Module 1H) | File Type: audio/mpeg | Duration: 2:42

(http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this final episode covering Module 1's topics from  The Business Idea, Traits of an Entrepreneur, The Value Proposition, Common Pitfalls, etc., Chris Benjamin recaps the key points. He also refers to a document called The Module 1 Checklist.  Select this link to view or download the pdf document called Module 1 Checklist. The next audio episode will feature Module 2, which is titled "Pricing and Monetization." Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 39- Avoiding Common Pitfalls – Module 1G | File Type: audio/mpeg | Duration: 8:06

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, the course author,  Chris Benjamin (also known as the Rogue CFO), discusses some common areas of danger for the startup and new business owner. The topic of Common Pitfalls may contain content that appears to be common sense, but statistics tell us that many an Entrepreneur has not heeded what may be obvious risks, and then the Business ends up with a lot of financial trouble. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 38- The Value Proposition – Module 1F | File Type: audio/mpeg | Duration: 15:09

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this episode, Chris Benjamin (also known as The Rogue CFO) discusses what a Value Proposition is for the Entrepreneur and Startup, as well as its value to the firm. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 37- Monetizing your Idea- Module 1E | File Type: audio/mpeg | Duration: 2:36

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. In this audio episode, course author and narrator, Chris Benjamin (also known as the Rogue CFO), discusses the topic of getting paid for selling your startup product or service and receiving revenue -- that is, monetizing your Idea. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) The term MONETIZATION has been extremely popular and widely used in the area of Social Media in the recent years. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.  

 36- Focus on Problem-Solving – Module 1D | File Type: audio/mpeg | Duration: 6:18

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups.   (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) In this audio episode, course author and narrator, Chris Benjamin (also known as The Rogue CFO), explores the Question for Entrepreneurs and Startups: What problem do you solve for the market in your product (or service) niche for which customers will gladly pay money to obtain? Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.  

 35- Some Growing Industries – Module 1C | File Type: audio/mpeg | Duration: 14:37

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg)   In this episode, Chris Benjamin (also known as The Rogue CFO) discusses the various industries, niches and other areas of the contemporary areas of business that need solutions -- and to which many aspiring entrepreneurs and startups are heading to create businesses to solve the current problems found in those industries. He gives over five examples of areas that startups may want to explore if they do not yet have an Idea for their Business in which they can deliver a solution for the customers of a market that exists. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

 34- “The Business Idea” and Traits of an Entrepreneur- Module 1B | File Type: audio/mpeg | Duration: 15:24

Welcome to the Course titled Financial Foundations: Empowering Entrepreneurs to Launch Successful Startups. This is Premium Content from the venture called Finance for Startups. In this episode, Chris Benjamin (also known as The Rogue CFO) discusses the concept of a Startup's "Business Idea" -- that is, the passion that ignites an Entrepreneur's energy to create a small business and deliver products, services and solutions to the customers of a market in exchange for the revenue paid. (http://finance4startups.com/wp-content/uploads/2009/09/albumart600_lowres-300x300.jpg) As you will hear, this audio episode asks you questions about yourself to see if you have what it takes to be an Entrepreneur. These traits or characteristics are compared to Chris Benjamin's own personal example in his desire to generate a solution as a Rogue CFO. Please note: There will be a pdf document (called Module 1 Checklist) containing a checklist in the last episode of Module 1 which will be discussed in the Module 1 Summary. This will review the general elements for becoming and Entrepreneur. Copyright (c) 2009-2013, Matrix Solutions Corporation and Chris Benjamin Consulting, LLC. All rights reserved.

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