Ray Edwards Show
Summary: Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
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- Artist: Ray Edwards
- Copyright: Copyright 2007-2012 by Ray Edwards International, Inc.
Podcasts:
The Question: How do I test my copy? The Answer: It's not that difficult – don't over-complicate things. How To Improve Your Sales With Better Copy: 1. Model successful copy of companies whose ads you know are working (don't steal – model!). 2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy. 3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!) Click for the Podcast Audio: Get Started Testing Your Copy
The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website? The Answer: Improve the architecture of persuasion on your website: change the words! How To Improve Your Sales With Better Copy: 1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations at this time – sorry!). 2. Make changes and measure the results. 3. Next step: start a rigorous testing regimen (more on how to do this next time!). Click for the Podcast Audio: When Marketing Doesn't Work
