podcast radio show – Cocktail Party Statement

Naisbitt collaborates with his wife and turns his focus to our competitor to the east. Why has China succeeded while many democratically governed states have failed to make economic progress?

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling.

Many claim that the 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands with the signature savvy of marketing gurus Al and "media darling" Laura Ries.

Fortune at the Bottom of the Pyramid by C K Prahlad Listen to the podcast now: Book Summary: Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path–building large, profitable businesses that are reducing poverty and eliminating human misery at the same time. Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well! Our Cocktail Party Statements: Aaron:  Innovation & entrepreneurship Karin: Fighting poverty with profits Phil: Solution is not traditional aid but entrepreneurship Our Cocktail Party Index: What’s this? Explanation of the CPI.

Blue Ocean Strategy by Chan Kim & Renee Mauborgne _____________________________________________________________ Listen to the podcast now: . _____________________________________________________________ Book Summary: Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”. They present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans. Our Cocktail Party Statements: Aaron: True strategy is not about engaging in a bloody competition but creating a new customer in uncharted territory Karin: Be different Phil: Avoid conflict at all costs Our Cocktail Party Index: What’s this? Explanation of the CPI.

Empowered by Josh Bernoff Listen to the podcast now: Book Summary: Empowered – explains how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company. Key Points/Chapters: Our Cocktail Party Statements: Aaron: Karin: Unleash your employees to empower your fans Phil: Opinions, like assholes, everybody’s got one Our Cocktail Party Index: What’s this? Explanation of the CPI.

Why We Buy by Paco Underhill Listen to the podcast now: Book Summary: Why We Buy – Revolutionary retail guru Paco Underhill provides a witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New! Watch the video of our show: Key Points/Chapters: Our Cocktail Party Statements: Aaron: Karin: Phil: Our Cocktail Party Index: What’s this? Explanation of the CPI.

Freakonomics argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections.

Duct Tape Marketing by John Jantsch Listen to the podcast now: Show Notes: Description from Amazon.com: Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. Key Points/Chapters: Our Cocktail Party Statements: Aaron: Have a great product, know and reach your audience and track your success Karin: Actionable marketing for small businesses. Phil: Simple marketing for simple people.

The Brand Gap provides an excellent resource of how to gap the distance between the creative and the analytical and prove the value and necessity of developing and fostering a brand. Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience.

Our 10th episode with an interview with Professor Imran Currim. In our brief conversation we talked about the world of marketing, how things have changed, projects that he is currently working on and more. This was a very special episode - don't miss it!

Why do some people succeed while so many more never reach their potential? Examining the lives of outliers from Mozart to Bill Gates, he discusses how successful people rise on a tide of advantages including a lot of plain luck.

Cocktail Party Statement talks about Linchpin by Seth Godin in this episode. A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable.

The Black Swan is a different look at business. It talks about predicting the future. Forecasting is not just at the heart of Wall Street, but it’s something each of us does every time we make an insurance payment or strap on a seat belt.

In this unique episode, the team take on TWO business books by the same author, Jim Collins. Good to Great and How the Mighty Fall (the update, which considers the recent downfall of some of the "great" companies).