The Foolish Adventure Show | Internet Business Radio

How To Actually Make Your Digital Infomation Product Part 1 We’ve been asked several times to talk about how to make an info product and turns out we had a lot to say. This episode focuses heavily on making an ebook, but the concepts we cover can be used for any info product. Note From Tim: We didn’t talk about using specific tools for ebook creation, though.  When I’m making a PDF, I use cutePDF to turn doc files into PDF.  It is free and wholly inadequate for doing high quality ebooks.  The people I hire from eLance.com typically use inDesign to layout and design the ebook and then Adobe Acrobat to turn it into a PDF. Enjoy the show!

Learn How A Full Time High School Science Teacher Is Building His Online Business Leslie Samuel (aka The Freebie Guy) was commenting and asking questions several times on our site.  But most importantly, he reported back to us how he was taking action on what he was learning. We thought it would be interesting to interview one of our listeners, especially one who has had an online business for several years to see what Leslie was up to and what we could learn from him. This interview goes into the power of online networking with people in your niche, time management (how to handle a full-time job and run several niche sites) and many more topics we hope you get a lot of actionable takeaways as we did.

Creating a Sales Page for Your Internet Business Doesn’t Have to be Scary Sparked by a listener email, Izzy and Tim set off on a Foolish discussion about what makes a good sales page. You’ll learn about techniques from the offline world of direct response marketing that still work today in an online business. New forms of sales pages are discussed such as audio and video sales messages. Tim covers some important elements that were in the Foolish Guide to WordPress sales page he wrote. All this and much more…such as going off on mostly-related tangents, but all filled with Foolish knowledge. The FTC is mentioned and here is a link to properly using testimonials in your marketing: http://www.ftc.gov/opa/2009/10/endortest.shtm Enjoy the show!

Learn From The Same Mentor Who Taught Me How To Turn My Hobby Podcast Into A Real Internet Business I’ve said on the show several times that I almost quit IzzyVideo if it hadn’t been for one man I met at the New Media Expo several years ago.   I was so happy when that mentor agreed to be on the show and share his lessons learned in running a business online, specifically a video podcast. I learned the basics of my business model from Don McAllister, the host of ScreencastsOnline.  The things he showed me had an enormous impact on me and my life.  And frankly, his willingness to share with me is one of the reasons I want to share what I’ve learned with you. His story is inspiring and packed full of great lessons.  Enjoy!

This episode is loaded with valuable information. Inside the audio, you’ll hear us talk about: Strategies for doing a product launch How to increase conversions on your website Some strategy examples from Amazon.com How to create dual readership paths More things you can learn from Izzy’s mistakes This one is fun, and hopefully useful. Enjoy!

This episode gives you an inside look into how Izzy and his wife, Noell, started and operate their successful membership websites. You’ll learn about some of their mistakes, how Izzy was able to quit his full time, stress-filled corporate job and how they view growing online businesses. They have made some very Foolish choices to protect their lifestyle so they didn’t turn their passions into J.O.B.s. There is a ton of laughing in this show.  If you hate fun, don’t listen. Otherwise, enjoy this inside look.

How we perceive the world and the events that happen around us and to us greatly affects your success.  It may even determine whether you succeed or fail. In this episode, Izzy and Tim go on a meandering walk through mindset.  This one is more philosophical, but still has some practical ideas you can use in your life to get your online business going and make it a success.

Here’s another show where Izzy and Tim pull back the curtain on how they monetized the Foolish Adventure show… The Foolish Adventure Show will always be free.  That was the promise made in the beginning and it will always remain, but we need to be able to fund this show.  We set out to give the best of our knowledge for free, but knew many would want specific how-to information that a show format really couldn’t deliver. In this show, you’ll hear the thought process behind how we planned to make money and we explain the steps used to launch “The Foolish Guide to Creating a Website With WordPress.” Enjoy the show!

If you’re someone who already has a website with content, and you’re looking to make money with it now, this show should give you some ideas. Tim and I explore several options for the money-making transition. Learn how to go from hobbyist to pro with several strategies: Moving the free line Izzy’s 3 product approach Various ways to organize your content for sale Evergreen content vs time-sensitive or news-based content Enjoy the show…

Gettin' Niche-y With It... Bad jokes aside, this episode goes deeper into the strategic value of finding your niche.  We cover finding an online niche within a niche and how to scale up to larger audiences. You’ll learn why we think you should start with the smallest niche possible especially if you are a beginner and how to leverage that smallness to build your authority and market leadership. Enjoy the show…   Show Announcement: We have decided to go to one show per week and it will come out each Thursday.  Originally, we planned to do two short shows each week.  Well…we can’t do short and we have gotten a lot of feedback about getting behind on the shows. This will also give us the ability to record 3 to 4 weeks worth of shows so we will have the ability to go on vacation without missing an air date.  

This episode is a conversation about what is really mission-critical in starting and building an online business. Izzy and I were discussing the topic of priorities and pitfalls and then decided to go into the studio to record our thoughts. There was no planning–at all. Just stuff we thought was super critical so you don’t end up wasting time on things that may seem important, but aren’t.   Even though this is a long episode, there is still so much to say so please join in the discussion in the comments below or ask a question.

In this episode, Izzy and Tim talk about naming your online business using two major naming strategies: Branding and Search. We give you resources to look for good domain names and how to get them even if they are not available. There are also lots of Do’s & Don’ts with domain names to get the most out of your website name. Izzy and Tim prefer the branding approach to naming, but also recommend doing search naming together to drive as much traffic to your online business as possible. Enjoy your Foolish Adventure…

Tips, Tactics and Warnings Regarding Paid Traffic Hi again! Tim and I promised we would talk about paid traffic, so here’s a show that digs into this wild and crazy subject. Because my own experience is limited with this type of traffic-building, I decided to squeeze the information out of Tim through an intense interview (which he survived just fine). If you’ve been thinking about trying this method for traffic, listen well and take notes. This show is packed full of great stuff.

Today we do something different.  Izzy and I answer questions we have received on our voicemail.  Maybe we should call it the Fool Phone like the old Adam West Batphone.  But we aren’t going to name it that since Izzy won’t let me have a utility belt to go with it–something about endangering the populace. We also talk about defining the core values of what Foolish means to us and to you.  So we need your help in what you think a Foolish Adventure is.

This episode is an awesome Foolish First. Izzy and Tim interview the coolest cat in woodworking, Marc Spagnuolo of The Wood Whisperer. Marc shares some great ways to start and grow your own online business.  He’s so good we ask him to become the permanent host of Foolish Adventure so we could just sit back and sip drinks with little umbrellas. Marc politely declines.  And we don’t blame him — his online business is doing very well so listen in. And take notes. Enjoy your Foolish Adventure…