Social Media Today podcasts

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In this podcast by social media training specialist Eric Schwartzman, Lee Odden (@LeeOdden), CEO of Top Rank Marketing shares his social media optimization secrets at the PRSA Digital Impact Conference.Content flows in every direction across diverse platforms on today’s fast moving natural search and social Web, formats and devices. Now more than ever, creating content that influences growth, sharing and new business requires a more integrated, scalable approach. In this recording, you’ll learn Lee's Attract, Engage and Convert model, which helps organizations optimize the performance of their content-focused digital marketing and public relations programs on social networks.   read more

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Seven Tough Questions The program is called "Be Compelling Now" (as is the host's website). The host is John Lowe.  I had the pleasure of being asked to be a guest on the show. And then I was asked some very good, very tough questions. If these questions interest you, you're bound to get something from John's interview with me on this new edition of his BlogTalkRadio program. • Why go out on your own and start a creative company?• What's driving the rise of graphical, image-oriented marketing? • Where does social media fit into the exploding content marketing revolution? • What's driving the change from "push" to "pull" marketing? • How do you ensure creative content doesn't become just clutter? • How important is it for leaders to develop presentation and speaking skills? And the real zinger... • What are the top three keys to focus on in content marketing? (John warned me he'd be asking this question, so I came prepared.)        read more

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The dirty little secret about Kickstarter and Indiegogo was that you could contribute, but you couldn’t get equity because, at least in the US, it was illegal to solicit investors that way.If you wanted to raise money for a business, there was a mountain of paperwork you had to file and compliance hurdles you had to clear before you could sell shares to individual investors. Originally, these laws were put in place to protect individual investors from getting fleeced. Today, anybody can set up an options trading account and short the stock market. But before the internet, that was not the case. You had to go through a broker. Why should crowdfunding be any different? After all, if you can contribute $20 for a t-shirt or a movie ticket, why not get a be able to buy a piece of the action as well? The JOBS Act was designed to change that.  And it has. In this social media podcast, we cover the SEC's recent vote to lift the ban on soliciting investment opportunities to unaccredited investors. In this episode, Daniel K. Stuart, California Attorney at Law at Manatt explains the JOBS Act, which provides a legal framework for people to invest in start-ups by crowdfunding businesses online, and discusses how the new rules could radically reshape the way startups raise capital. read more

Do you love our webinars? Join us in person Atlanta at The Social Shake-Up! Use the code SMTLIVE and enjoy savings of 25% off an already reduced price. Register here! read more

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Is sponsored content the future of media relations? This is a recording of the luncheon keynote title "The Content Imperative" delivered on June 27, 2013 at the PRSA Digital Impact Conference, an annual event founded, curated and chaired by social media training provider Eric Schwartzman (@EricSchwartzman). The speaker Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm, who Eric invited to keynote the conference. Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm's Executive Committee as well as its clients. read more

Enjoy the webinar archive for "Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data" in both audio and video format. The slides are also available for download. read more

Enjoy the webinar archive for "Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data" in both audio and video format. The slides are also available for download.

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Tying Tweets to Profits: Can 140 Characters Deliver ROI? [WEBINAR REPLAY]