HBR IdeaCast

Melissa Bernstein, cofounder of the toy company Melissa & Doug, spent decades hiding her struggles with depression even as she launched and led a booming business focused on bringing joy to children and raised six of her own. She finally opened up to her family, colleagues, and the public and recently launched an organization to give people better tools to discuss and manage their mental health. Bernstein explains what managers and organizations can do to help workers facing depression and other illnesses. She’s the author of the book LifeLines: An Inspirational Journey from Profound Darkness to Radiant Light.

Alison Dachner, management professor at John Carroll University, and Erin Makarius, management professor at the University of Akron, say that an organization can become more competitive by implementing a stronger offboarding process. Their research shows that similar to the way universities maintain alumni networks, an offboarding strategy keeps former employees networked, which leads to more employee referrals, new business, expert consulting, or even re-employment. Dachner and Makarius wrote the HBR article "Turn Departing Employees into Loyal Alumni."

Anne-Laure Fayard, associate professor at NYU’s Tandon School of Engineering, was studying the effects of workplace design on employees long before the Covid-19 crisis. Now, she says, the trend of flexible schedules and hybrid offices - where some people come in, others work from home, and many do both - is here to stay. This means that businesses need to reimagine offices as places built less for individual knowledge work than for learning, collaboration, and culture-building. Fayard is the coauthor of the HBR article "Designing the Hybrid Office."

Lauren Smith, vice president at Gartner Research, says the pandemic is accelerating several key recruitment trends. She led a survey of thousands of job candidates and hiring managers that details the shift to virtual interviews, but also identifies other ongoing transitions that may be more important. The research points to three main trends to manage: a rapid turnover of necessary skills, the need to expand beyond existing talent pools, and the competitiveness that comes from offering an "employee value proposition." Even as more people return to in-person work, Smith argues, these trends will continue. Learn more about Gartner’s research in the HBR article "Reengineering the Recruitment Process."

Chad Sanders, a former tech executive and entrepreneur, says that people of color, especially Black men like him, often feel the need to assimilate to white corporate culture. They learn to code switch and downplay their race. But Sanders realized a few years into his career that, by trying to fit in, he was failing to leverage the strengths he'd developed growing up as a minority in the United States. After digging into the stories of successful Black leaders, he discovered some common threads to their leadership styles, including empathy, resilience and creative thinking, and he has advice for rising Black executives who want to put those attributes to work as well as the organizations who employ them. Sanders is the author of "Black Magic: What Black Leaders Learned from Trauma and Triumph."

Christoph Senn, marketing professor at INSEAD, has spent years studying how top executives involve themselves in B2B sales. Some are very hands-off. Others make only social calls. Still others sit at the negotiating table. Outcomes vary widely. Senn explains the best combination of approaches for top executives engaging with core customers. And he shares how account managers and other employees can benefit from knowing their leader’s style. Senn is the coauthor, with Columbia Business School's Noel Capon, of the HBR article "When CEOs Make Sales Calls."

Bill Gates, philanthropist and founder of Microsoft, argues that, even as we work to end the global pandemic, we can't lose sight of another existential threat: climate change. He says that we need to take aggressive action to get to net zero carbon emissions by 2050 and insists that regulation isn't enough. Businesses need to pave the way forward by investing much more heavily in climate-friendly innovation. Gates speaks with HBR editor in chief Adi Ignatius about his new book, "How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need."

Muriel Wilkins, cofounder of the executive coaching firm Paravis Partners, says that starting a leadership role at a new company or via internal promotion is demanding. Doing so remotely during the Covid-19 pandemic is even more challenging. She says that new senior leaders must focus on two things: connectivity and credibility. And she explains how to build those attributes when much of the job is performed virtually. Wilkins is the host of the new HBR Presents podcast “Coaching Real Leaders.”

Jennifer Aaker, a Stanford professor, and Naomi Bagdonas, an executive coach, say that, even in times of stress and crisis, leaders should use and encourage good humor and levity at work as a way of building employee morale and engagement. That doesn't mean you have to tell jokes all the time. Instead, figure out what kind of humor works best for you and learn to pinpoint the opportunities for using it to best effect. They explain what makes things funny (hint: surprise) and the pitfalls managers should avoid. Aaker and Bagdonas are the authors of the book “Humor, Seriously: Why Humor is a Secret Weapon in Business and Life.”

Josh Baron and Rob Lachenauer, cofounders of BanyanGlobal Family Business Advisors, say that a family-run company has more flexibility than its publicly-traded counterpart to build a legacy and grow sustainably for the long term. But making critical decisions when there are family dynamics can be extremely challenging. They offer approaches to understand the real impact of ownership and effectively manage conflict. Lachenauer and Baron wrote “The Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise.”

Martin Lindstrom, founder and chairman of Lindstrom Company, says that many companies are still held back by doing things the way they've always done them, or failing to break down bureaucracy. For Lindstrom, it's not just about getting away from bureaucratic norms for the sake of innovation, but because so many things workers do each and every day don't actually make much sense. He suggests workers, leaders, and organizations consider ways in which processes can be improved - and the ways these new processes can improve life for everyone. And he argues that companies should actually devote a team or department to making sure common sense is used throughout the organization. Lindstrom is the author of the book "The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS."

Marissa King, professor at Yale School of Management, has studied the strengths and weaknesses of different types of social networks. She argues that most of us have a natural style of networking: we favor tight social circles, or brokering across varied groups, or having an expansive list of contacts. But she says we can also tweak the way we build relationships to meet our changing needs. For example, widening our outreach to boost creativity and innovation or focusing on trusted friends and colleagues to increase trust and happiness. King is the author of the book "Social Chemistry: Decoding the Patterns of Human Connection.”

Colin Fisher, associate professor at University College London's School of Management, conducted in-depth studies at several companies to determine how managers can effectively help employees who need assistance without demoralizing them. He found that the most effective helpers were the ones who clearly communicated their intentions, timed their interventions at points when people were most receptive, and figured out a rhythm of involvement that best suited their needs. He shares examples from different firms to illustrate what works and what doesn't, in person and online. Fisher is the coauthor of the HBR article "How to Help (Without Micromanaging)."

Nashater Deu Solheim, a forensic psychologist and leadership coach, says many people struggle to gain influence with those in their organization who don't report directly to them. That has only become more difficult in virtual office settings. But she says whether it comes to managing up to your bosses or out to your peers and clients, there are proven techniques to understand others’ thinking and win their respect. She explains her framework of preparation, behavior, and communication methods to do just that. Solheim is the author of the book “The Leadership PIN Code: Unlocking the Key to Willing and Winning Relationships.”

Christina Maslach, professor of psychology at the University of California, Berkeley, has been studying the causes of burnout, and its impact, for decades. She says that, in a year when everyone feels overwhelmed and exhausted, it's more important than ever for managers to recognize when and why employees are suffering and take steps to solve those problems. In her framework, burnout stems from not only large workloads but also lack of control, community, and/or reward and values mismatches. She notes that leaders have the ability to pull many of those levers to help their workers. Maslach is the author of "The Truth About Burnout" and a forthcoming book on the topic.