Local Marketing Industry Updates

Local Marketing Industry Weekly Update - #94 - 021914This week's agenda:Weekly Update Overview-WHY A BUSINESS SHOULD ALWAYS ADD PHOTOS TO THEIR GOOGLE PLUS PAGE FOR LOCAL-WHICH SITES DO CONSUMERS USE TO FIND A LOCAL BUSINESS? WHY YP.COM IS FACING HEADWINDS-Starbucks & The Economist Admit To Using Google+ For SEO More Than Social-Bing: Don’t Be Held Hostage Over The Perfect Domain Name-The Donkey Cutts SEO Game: Avoid Panda & Penguins-2 Ways PR & SEO Need to Collaborate to Drive ResultsWhat’s Going on in the Member Facebook GroupJaco BolleHas anyone worked with a "web design firm" in some fashion to gain access to their client base?I have a very prominent player in that field in my area. They pretty much have a monopoly and hundreds of "website" clients.I believe in working together but would love insight on pitfalls & relationship structures etc....David LemonSince I can't afford office space should I use my home address for the listing or I can get a a virtual office/mailbox.David LemonSo here's a dilemma. How to list a realtor?As a realtor you have to list your brokerages address on your website. Most to all brokerages are listed already and have noticed some realtors popping up under their brokerages address.So technically how do you do this in order to get citations and a google listing?Bryan GinterWhat is the good, bad and the ugly behind Yext? What are the benefits of laboriously entering citations manually?The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses

Weekly Update Overview -Google Sending Warnings To Business Owners: 3 Weeks To Save Their Google Places Listing -Products, Prices & Proximity Are Most Important Info On Local Business Websites -Yahoo Turns To Yelp To Beef Up Local Search -YP Wants To Compete Directly With Google And Yelp In Local -Local Business Webinar from WON Marketing http://bit.ly/localbizwebinar What’s Going on in the Member Facebook Group Evangeline Ramsdell Hi Scott Gallagher, how do you define geo-exclusivity for a client? By zipcode, radius distance, something else? What's fair for $1k/mo client? Thanks. Mike Gelblicht Hi Everyone, I'm trying to chase down a problem. I have a client who has a wrong apple maps listing. I looked at Yelp and a few other places Apple may be pulling the data from and couldn't find it. I used the report problem link in apple maps to update the address. I don't know if apple looks at this as a suggestion and how long they may take. Has anyone else had to correct an apple maps NAP issue and if so how did you get it done and how long did it take? Scott Gallagher Hey guys - I'm hosting a webinar for local businesses this month. I thought maybe you'd be interested in checking it out and seeing what type of material my agency sends out via auto responder. Understand this is a webinar put out by my agency, it's not a LMS resource, but you'll might learn something. Here's the link. http://internet-marketing.localmarketingsource.com/local-internet-marketing-for-local-business http://bit.ly/localbizwebinar

Weekly Update Overview -GOOGLE CATEGORY TOOL UPDATED – THIRD PARTY CATEGORIES ADDED -THE FUTURE OF POS IS THE FUTURE OF LOCAL MARKETING -Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare? -Google’s Latest Manual Action Penalty: Spammy Structured Markup -With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo Microsoft -Google Showing Large Video Embeds In Some Search Results Weekly Tips Overview Local Business Tip week – Local Business Profile Cheat Sheet http:// bit.ly/localcheatsheet What’s Going on in the Member Facebook Group Busy busy busy! Simon Allard I just finished watching the excellent "Outsourcing" LMS webinar Scott did with Nicole Munoz. Nicole said she uses Basecamp for managing her projects and her 80 (?) workers . I have three related questions: 1.) what are LMS members' experiences with using Basecamp? 2.) What other project management software have you tried (and how good was it)? 3.) Scott, what was the software you mentioned in the webinar and do you still use it? Thanks! Simon Allard A question about local directory listings... Is it better to list a local telephone number or a toll-free phone number? Carl Saling I am looking for a resource on the best practices to set up a localized location page. I have a client that has 7 locations and I want to create a specific page for each that we will use in the local directory listings etc. Evangeline Ramsdell Scott Gallagher, how do we determine the Commercial Probability of a keyword? I don't see a formula in the Keyword Strategy Map, and there was only a quick mention of it in the video. Can you please explain in a little bit more detail? What’s Working Now in my Agency Weekly client Reviews

Weekly Update Overview -GOOGLE LOCAL CAROUSELS MIA – ARE THEY GONE FOR GOOD? -Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead” Weekly Tips Overview Local Business Tip week – Tools Agency Tip this week – 3 Pillars of Local Search Recap What’s Going on in the Member Facebook Group Scott Meadows LMS Guys and Gals - First of all, Happy Monday to you all. This kind of a multi-point question.... See More Thomas Pacheco So had meeting with a potential client today to present my proposal. I was with a friend of mine whom I'm giving all the website design and video production work to, while I handle all of the SEO work. Meeting went well, biz owner is in financial bind right now probably can't do much right away. Anyways, he asked me about PPC. That wasn't something I proposed at the time but was wondering what you guys charge to manage PPC accounts? Bryan Ginter I have a new client, actually my first client, that manufactures detailed decorative column capitals, columns, balustrades, and other ornamental architectural elements nationally to $1 million homeowners, contractors and architect. Any suggestion where to start considering a low budget for the next 30-90 days. His products average about $15K per customer. Eric Upton The local market I am in has low search volume on many of the terms I am researching. In many cases, there is no data for the search phrase on Google's keyword planner. The surrounding area I am in has a population of around 200,000. If you were approaching clients in this area about local marketing, is there some way that you would establish the value of a local search optimization service? Secondly, do you have any suggestions for reaching out beyond my local market without traveling?

Weekly Update Overview -GOOGLE CATEGORY TOOL UPDATED – THIRD PARTY CATEGORIES ADDED -THE FUTURE OF POS IS THE FUTURE OF LOCAL MARKETING -Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare? -Google’s Latest Manual Action Penalty: Spammy Structured Markup -With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft -Google Showing Large Video Embeds In Some Search Results Weekly Tips Overview Local Business Tip week – Local Business Profile Cheat Sheet http:// bit.ly/localcheatsheet What’s Going on in the Member Facebook Group Busy busy busy! Simon Allard I just finished watching the excellent "Outsourcing" LMS webinar Scott did with Nicole Munoz. Nicole said she uses Basecamp for managing her projects and her 80 (?) workers . I have three related questions: 1.) what are LMS members' experiences with using Basecamp? 2.) What other project management software have you tried (and how good was it)? 3.) Scott, what was the software you mentioned in the webinar and do you still use it? Thanks! Simon Allard A question about local directory listings... Is it better to list a local telephone number or a toll-free phone number? Carl Saling I am looking for a resource on the best practices to set up a localized location page. I have a client that has 7 locations and I want to create a specific page for each that we will use in the local directory listings etc. Evangeline Ramsdell Scott Gallagher, how do we determine the Commercial Probability of a keyword? I don't see a formula in the Keyword Strategy Map, and there was only a quick mention of it in the video. Can you please explain in a little bit more detail? What’s Working Now in my Agency Weekly client Reviews

Local Marketing Industry Weekly Update - #89 - January 15, 2014This week's agenda: Special Guest Justin Hawley from GetALink.comThe Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

Weekly Update Overview -How to Find, Assess, and Hire the Modern Marketer -6 Major Google Changes Reveal the Future of SEO -Just Say No To SEO (Sometimes) -Preparing For The Link Apocalypse That May Or May Not Be Coming Weekly Tips Overview Local Business Tip week – A Simple Link (exposure) strategy for a Local Business Agency Tip this week – Effective PR Marketing (for Link Building & Exposure) What’s Going on in the Member Facebook Group Many new members Discussion about video pricing for an agency Discussion about 3 Pillars of Local from FORBES What’s Working Now in my Agency Focus on Public Relations with clients for 2014

Weekly Update Overview-Google Reviews – New Quirks-Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise-Moz Launches MozCast Feature Graph: Tool To See Google Features By Query-Google’s Matt Cutts: Link Spamming Google For A Specific Time Period? Then Mass -Disavow Those Links.-Google’s Official Mobile Webmaster Checklist & VideosWeekly Tips Overview Local Business Tip week – Testimonial VideosAgency Tip this week – 5 videos for clients.`1. Walk through2. CEO / Owner Talk3. Product / service overview (commercial)4. Business Overview (technical)5. Testimonial Vide

Weekly Update Overview -Big Tip – What is Google Map Maker and how to use to edit and delete listings. -Google’s Matt Cutts: Stitching Content Makes For Bad Quality Content -Google MapMaker Back Online – What has changed? -Couple fined for negative online review What’s Going on in the Member Facebook Group Discussion about company business name changes Can someone tell me how they are doing their linkbuilding in a post hummingbird world Video pricing discussions Many, many new introductions What’s Working Now in my Agency Effective meetings, Systems and Accountability check points

Weekly Update Overview – November 27, 2013-Google MapMaker Back Online – What has changed?-Google MapMaker Update Summary: One Database to Rule Them All-Google Intros the Mother of All SMB Review Monitoring Systems--Google’s Matt Cutts: We Dropped The 100 Links Per Page Guideline But…-How Yelp Helps You Find the Right Local BusinessWeekly Tips Overview Local Business Tip week – Trusted Reviews and influencing your reviewsAgency Tip this week – Helping local business customers figure out to find the right clients or customer to encourage reviews using avatars.What’s Going on in the Member Facebook GroupSome good discussion about local search reporting software and it’s related benefits vs. costsWhat’s Working Now in my AgencyNETWORKING: Attending conferences.Weekly Local Business TipTrusted Reviews (YELP) – Listen to what Yelp is saying to influence your revie

Weekly Update Overview-What Everybody Missed About Hummingbird: Social Signals-Google Offering Online Site Reviews This Monday, November 18th-How Does Google Choose a Profile Photo? It’s the Algo Dummie!-Google Rolling out New + Page Layout – Reviews Lost in the Process-Yelp: We’re Second Only To Google In Local Data QualityWeekly Tips OverviewLocal Business Tip Last Week - Educating Staff to recongnize positive reviews and push themLocal Business Tip This week – Make Friends with a Local JournalistAgency Tip last week - How to get more reviews for your customersAgency Tip this week – Creating a PR Campaign for your clients with local publication

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Local SEO Sales Funnel - Local Marketing Industry Update #73 - Top Local SEO Myths

Weekly Update Overview – September 11, 2013-Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale-Bing To Include Local Product Inventory In Search Results-Google Adds Automatic Authorship With Google+ Sign InWeekly Tips Overview Local Business Tip This week – 5 Types of Videos for Local BusinessesAgency Tip this week – 10 Tips for Local SEO YouTube Optimizatio