Internet Marketing And Search Engine Optimization Podcasts by Optimum7.com
Summary: Optimum7 SEM Podcasting is for professional who are interested in latest news and developments in the Online Marketing and SEM Industry. We try to address topics and questions most discussed in the SEM Arena. If you want more traffic, leads and business from your site, this podcast is for you. Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thread is that after designing and launching the website, the leads and / or the online sales that were expected just didn’t materialize. Optimum7 offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through a proven process, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years.
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- Artist: Optimum7.Com
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Podcasts:
Melissa and Shervin discuss the release of the first version of Google Wave
Melissa and Shervin discuss and compare the Apple Tablet and The Microsoft Courier
Melissa and Shervin talk about augmented reality, a new technology that will be changing how we see the world.
In this episode of The Click, Melissa and Shervin discuss digital media and music sharing sites. They list popular media networking sites and their networking features, functionalities, and advertising.
In this episode, Melissa and Shervin discuss possible ideas and solutions that would generate revenue for Social Networking sites like Facebook and Twitter.
In this episode, Joelle and Melissa discuss issues about social media and how it relates to national and personal security and how an update to Delicious.com integrates new features with Twitter.
In this episode, Joelle and Melissa discuss a recent lawsuit related to Twitter and also give helpful tips on how to get quality backlinks for SEO purposes.
In this episode, Joelle and Melissa discuss how celebrities use YouTube to communicate important information with their fans and how the internet has changed the way students pick what college to go to and how they attend class.
We introduce a new series of Podcasts this month. Joelle and Melissa speak about Internet Marketing, Social Media, Social Bookmarking, Micro-blogging, Online Branding and Design. In this episode, you will learn many tricks as well as important online marketing techniques you can easily implement.
The TOTAL PICTURE involves a well coordinated STRATEGY. A strategy differs from a tactic in that it takes all contributing factors into account. It involves establishing a clear set of objectives, then develops the necessary processes involved to meet those objectives. A strategy involves “thinking” and measuring and researching and analyzing. A tactic just attempts a task.
The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured. This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century.
The revolution involves the liberation of the “individual” to actually control their lives through small and large changes in technology and services. Through every advance, every device, every software package, every application and every medium the individual has gained more and more control of exactly if, how, when and with whom they will interact.
Long-tailed keywords are keyword phrases used by Internet users that have 3 or more words in them. An example is Real Estate Broker in Miami. This is highly targeted, and if you are a real estate broker in Miami, you would want to rank for this over broker. Why?
The vast amount of technology available can both have positive and negative consequences. One of the positive consequences is selection; a wide variety of options is always good for business. One of the negative consequences is that sometimes business owners or decision makers do not know which solution is the best to use. Let’s create a hypothetical situation where we have an ecommerce operation and our marketing efforts including SEO and Internet Marketing are finally paying off. We have been in business for about two years and we sell brand name electronics on our site. It’s a very saturated market and competition is fierce. We were receiving about 2000 unique visitors per day, which 60% was from organic search, 30% was from our Affiliate Marketing Network (Let’s assume we use Commission Junction) and 10% of traffic was coming from other sources. We had a 2 % conversion rate which means we were getting 40 orders per day.
Search Engine Marketing, whether its Organic SEO or PPC, even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed. It does not equal CONVERSION.
