Fit For the Future

Membership sites are the Next Big Thing on the Internet - as far asrecurring income streams go. But do you have the three things it takesto create a successful membership site? Hosted on Acast. See acast.com/privacy for more information.

There are now too many Web sites for anybody to visit in a lifetime. So how do Internet users choose which Web sites to visit? The answer has change in the past 3 years, and the difference is critical to you if you're an expert. Hosted on Acast. See acast.com/privacy for more information.

You've probably heard of new things like YouTube, Facebook and Flickr.But what do they do, and how are they useful to you? In this podcast,I'll list the top ten Internet tools for experts, and give you apractical example of how to use each of them in your business. Hosted on Acast. See acast.com/privacy for more information.

I love Seth Godin's work. But I think he's wrong about podcasting.Find out why - and how you can make podcasting work for your business. Hosted on Acast. See acast.com/privacy for more information.

You've probably heard of Web 2.0 and how it's changing the world. Butwhat does it mean for you if you've got a Web site? Learn how Internetmarketing has changed, and what you need to change to tap into the Web2.0 world. Hosted on Acast. See acast.com/privacy for more information.

Stop trying to do it all by yourself. One of the easiest ways to serveyour market better is to bring in other experts who can help them.Stop thinking about yourself; and think instead of your market, youraudience, your readers, your loyal followers. Hosted on Acast. See acast.com/privacy for more information.

When it comes to Internet marketing, most Web site owners are too optimistic. They assume that they can just create a Web site, advertise their products, and the money will come rolling in. But it just doesn't work that way. Hosted on Acast. See acast.com/privacy for more information.

I've talked to a number of clients and colleagues who have "almost"completed new products - books, e-books, and so on. The trouble isthat the last few steps always seem to stretch out, taking longer andlonger. Does that ever happen to you? If so, you might be caught inthe perfection trap. Hosted on Acast. See acast.com/privacy for more information.

It takes time to create information products. But are you taking fulladvantage of the material you've already created - which you can turninto new products? Hosted on Acast. See acast.com/privacy for more information.

Are you making these marketing mistakes? Learn from a street hawker in Rome. Hosted on Acast. See acast.com/privacy for more information.

Google is favouring valuable content over clever marketing. And that'sgood news if you're an information expert - that is, a professionalspeaker, trainer, consultant, coach or author. Why? Because you're ina strong position to deliver valuable content. Hosted on Acast. See acast.com/privacy for more information.

What are the keys to getting things done? Of course, there are anumber of answers - and time management gurus will argue over which isbest. From a leverage viewpoint, follow these three simple principles. Hosted on Acast. See acast.com/privacy for more information.

Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than talking about their product. That's true, but it's not ALWAYS true - especially if you're an expert in your field. Hosted on Acast. See acast.com/privacy for more information.

One of the biggest problems experts face is that they try to do too much themselves. Instead of focusing on what they do best - thinking about their ideas and expressing them to others - they get caught up in the itsy bitsy stuff of creating the products. Things like proofreading, editing, administration, formatting, even the writing itself. If you've ever fallen into this trap, there's light at the end of the tunnel. Hosted on Acast. See acast.com/privacy for more information.

Experience matters. Many "experts" don't walk their talk; they don'tpractise what they preach. When you can draw on your own experienceand have the maturity to step outside it and put it in context, youprovide a richer, truer and more significant service to your clients. Hosted on Acast. See acast.com/privacy for more information.