Martini Shot

Trying to do the impossible: to enter the gates of a studio and park for a meeting when it's the wrong studio and still maintain a small amount of personal dignity.

What happens in Rob's brain when a pitch meeting goes well, which is that it stops working and says strange, nonsensical things.

Wading into the recent controversy about what Jerry Seinfeld said about college kids. That they're insufferable killjoys.

Explaining why a movie won't work at the box office, right after it hasn't worked at the box office.

Using Evernote to prove that the entertainment business is about to get very crazy and very good, especially for writers. This is not a scientific conclusion.

Breaking the tribal rule that binds all Hollywood writers together, Rob gives credit to a development executive.

Rob takes a story with the worst and most dysfunctional moral ever, then kind of twists it so it comes out okay.

Sometimes when the star makes a demand you give in, sometimes you don’t.

Belated advice to Trevor Noah, and anyone else who suddenly goes from Internet famous to actually famous.

Furious Seven, Coca-Cola, and how hard it is to change people's favorite things just enough.

The big difference between sampling – where music producers reuse someone else's hook and borrowing, which is what comedy writers do to each others' material.

Rob solves the problem of television network programming

Meerkat is the latest amazingly disruptive and revolutionary app that manages to, basically, recreate 1950's live television.

The last place that might believe the characters from the show Friends could afford that apartment -- North Korea.

Next time Rob heads into in a pitch meeting and someone asks if they can get him something to drink, he's going to say yes.