Summary: Followup is one of the best ways to make more sales. Simply persevering until the prospect is ready to buy will win the day most of the time. But followup doesn't just happen, you've got to have a way to keep track of who to contact and when. Early in my career I tried everything from a day planner where, after each contact with a prospect, I'd immediately put a note in the future to re-contact the person. To a tickler file...to Outlook reminders...to seriously expensive CRM software. That's until I found a neat little tool (I say little because it only takes a little time) to keep track of who I need to be in touch with and when. Contactually is that tool. It scans my inbox to see who I contact and how frequently. Then it asks me to put my contacts into buckets. I've got buckets for prospects, clients, family, friends, people in my network. And for each bucket I tell Contactually to remind me to reach out to the individuals in the bucket on a certain interval. And it's a faithful servant. I've just scratched the surface of what it can do and it's saved my bacon at least a half-dozen times. So I reached out to Co-founder and COO Tony Cappaert to give you a demo of all it can do. (And he was kind enough to offer a discount for you...enter the code 'stevegordonmarketing' to get 25% off your first 3-months). That's not an affiliate link...I don't get anything from referring you, this is just a good service that I use myself. Be sure to watch the demo/interview below.
