Summary: Today’s podcast is more about questions than answers, this is somewhat of a roughly formed thought at this point. Tribes (http://sethgodin.typepad.com/seths_blog/2008/10/free-tribes-ebo.html) by Seth Godin really resonated with me when I first read it a year ago. Jay Conrad Levinson (http://www.facebook.com/home.php#/pages/Guerrilla-Marketing-Official-Page/145222139602?ref=ts)’s concept of Nano-casting to small unique groups (often only parts of a tribe) has always intrigued me. On a recent trip to Florida Jay and I spent an evening talking about Nano-casting, nomadic tribalists and social media marketing. Here’s some of the core thoughts * We no longer can broadcast, or niche market, we need to nano-cast to small groups of people, often smaller than the entire tribe. * Nano-casting isn’t enough, we need to employ Listening 2.0 (http://www.closingbigger.net/2009/10/social-media-listening-strategy/) strategies and have intimate conversations. * You must be adept at being a nomadic social media tribalist, your ability to move from tribe to tribe and adapt as you market is vital. I really would like your feedback on this concept. Make a comment below, Tweet me (http://twitter.com/shanegibson), or find me on Google Wave (closingbigger@googlewave.com).
