Summary: In this era of tweets, Facebook, and buzz tracking, many marketers are missing a golden opportunity to have a dialogue with their customers, says William J. McEwen in this podcast of his GMJ article Is Anybody Listening?.
Summary: In this era of tweets, Facebook, and buzz tracking, many marketers are missing a golden opportunity to have a dialogue with their customers, says William J. McEwen in this podcast of his GMJ article Is Anybody Listening?.