Summary: As companies strive to succeed in the "new normal," they shouldn't abandon the differentiator that's the toughest for competitors to mimic, says William J. McEwen, Ph.D., in a podcast of his GMJ article Can You Still Win With Service?.
Summary: As companies strive to succeed in the "new normal," they shouldn't abandon the differentiator that's the toughest for competitors to mimic, says William J. McEwen, Ph.D., in a podcast of his GMJ article Can You Still Win With Service?.