DPP003: Story Podcasting, Facebook Page SEO, A Unique Product Idea, and 15 More Topics

Summary: Some might recall that I started a podcast back in January. I recorded only one episode. It kind of sucked. Then I recorded another episode last week. It also kind of sucked. This is the third episode of the newly renamed Digital Publishing Podcast (DPP), and I think I've finally hit on a great format. The podcast is me talking about a bunch of different ideas related to digital publishing, internet business, social media, and online marketing. They're things that I see and things that I'd like to see. Ignore the previous two episodes of the podcast, which were just me reading blog posts. This is the first REAL episode of the podcast, and you can expect one a week (either on Thursdays or Fridays; I haven't decided which). The podcast is on iTunes here. It would be awesome if you rated the podcast in iTunes. Pretty please. If you’re using something other than iTunes, the podcast’s feed is http://thebacklight.com/feed/podcast/. You can also listen to the episode online by clicking the play button on the player right below this. (If you don't see the player, click here.) It's a little over 23 minutes long. Below is the transcription of the podcast. It's nearly 4,000 words in length, so I highly recommend listening to the podcast. ---------- DPP003: Story Podcasting, Facebook Page SEO, A Unique Product Idea, and 15 More Topics Welcome to the Digital Publishing Podcast, which you can find online at digitalpublishingpodcast.com. I'm Tristan Higbee, recording today in beautiful San Miguel de Allende, Mexico. This show is all about things I see and would like to see in the world of digital publishing, from blogging to ebook creation to software development. Also covered are things related to Internet business and online marketing. I've got 18 topics to talk about today, so let's get started. Topic #1: Story podcasting I listen to a lot of podcasts and am always on the lookout for more good ones. I recently found one called Jim Harold's Campire. It's a show that consists of "chilling stories of everyday people who have encountered paranormal phenomena of all types." That sounded pretty darn interesting, so I subscribed to the podcast and listened to a couple episodes. I immediately noticed how different the podcast's format was from the other podcasts I listen to. So the way it works is that people email their stories to Jim and he selects the best ones. He then talks to them on the phone or over Skype and records the people telling their stories to him. I think that this could work great for so many different niches. For example, I'm an avid rock climber and think that a great podcast could be climbers calling in with stories of epic adventures they've had in the mountains. So it's essentially audio guest posting. I do think that recording the conversation between the host and the storyteller is more interesting than having the storyteller record him- or herself telling the story and then sending it in. Topic #2: Apparently people still email links The other day I was reading an article on the AdSense Flippers blog at AdSenseFlippers.com (it was their October 2012 income report) and saw that at the bottom of the blog post is the usual array of social media sharing buttons. But then I noticed that there was an "Email This" button down there, too. And even more surprising was that the article had been emailed over 170 times. That's amazing to me. I never email links to anyone anymore; all of my link sharing is done either on Twitter or Facebook. But I definitely think that this is something worth trying out if you have a blog. Topic #3: A way to share audio content socially One downside to podcasting as a publishing platform is that there are no social sharing options for the audio. You can't tweet about or like a podcast episode in iTunes. Something I heard on an episode of Social Media Examiner's Social Media Marketing Podcast takes a step toward overcoming this problem.