#15 Jessica Martinez on Fan Engagement – Part 1 | Social Media Roundup for April 8, 2012

Summary: Jessica Martinez, Head of Community Relations at Posse Social Media, joins us today to talk about fan engagement. Happy Easter! In this episode we talked about: Win a Facebook Fan Page in our April Giveaway! (see banner on right) What piqued your interest in social media? 1 Fan paying $5mil. or 5 million fans paying $1? Why fan engagement will be between 1%-5% The importance of brand evangelists Always-on and seasonal brand evangelists