Summary: Podcast Interview: Justin Levy – General Manager New Marketing Labs, Co-Owner of Caminito Argentinian Steakhouse in Northampton, MA. Justin is also the chief blogger behind the Prime Cuts blog, where he offers advice on how to prepare meals, select wines and he also provides video examples on a variety of culinary topics. I wrote about the Caminito Steakhouse in my forthcoming social media book. Justin uses social media to create community and buzz about the restaurant. When Justin first bought into the restaurant, his best friend and head chef was struggling with the business. It was declining. So, Justin set out to market the restaurant on the web. He first focused on SEO to own the top rankings in Google for desirable keywords like “steakhouse Northampton.” He became very active on Facebook and Twitter and created great results. The restaurant has been growing 20% each month, year over year as a direct result of Justin’s social media marketing efforts. Justin has branded himself, which has a very positive impact on the steakhouse. As he meets people on the social web, and at conferences they visit the restaurant and tell their friends about it. In this podcast, you’ll learn how Justin juggles a busy life between the restaurant and planning three major events called the Inbound Marketing Summit. And, because we ran out of time, we didn’t even discuss New Marketing Labs new Internet TV venture. I guess I’ll have to have Justin back on the show again. Ya think?! New Marketing Labs is Chris Brogan‘s social media agency. NML works with medium and large brands to “move the needle” using new media. The upcoming Inbound Marketing Summit conferences are coming up April 28th and 29th in San Francisco, Dallas May 27th and 28th and Boston September 30th and October 1st. The event theme is turning strategy into action. They’ve lined up speakers who are recognized thought leaders, and sponsors who have products and expertise that implement new media strategies that turn strategy into action. The Inbound Marketing Summit has an impressive speaker list. Speakers include Timothy Ferris, Tim O’Reilly, David Meerman Scott, Chris Brogan, Charlene Li and many others. Find and Convert is one of the sponsors of the Inbound Marketing Summit. I plan to attend each event and will also speak or participate on a panel session. Justin is offering Find and Convert podcast listeners a VIP $200 discount at the Inbound Marketing Summit website. You can connect with Justin Levy on Facebook, Maybe we’ll see you at one of the upcoming Inbound Marketing Summit events… Bernie Borges, aka @berniebay
