Summary: Podcast interview with Michelle Riggen Ransom of BatchBlue Software. I wrote a story about BatchBlue in Marketing 2.0 where I tell of their early adoption of social media to help launch their first product, BatchBook. They have a successful blog strategy and Twitter strategy. They also produce webinars, "blue papers," newsletters and presentations, not to mention create content for YouTube and Flickr. Their Small Business Web initiative rocks.
