Marketing to the Booming Boomer Market




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Summary: In this special edition podcast interview with Michelle Bauer, Chief Strategist at Common Language, and co producer of the Florida Boomer Lifestyle Conference we discuss the undeniable importance of boomers in the U.S. economy. This year's conference theme is Reinventing Life After 50 and will explore key trends that are shaping baby boomers' reinvention in four major, but intersecting aspects of their lives: personal, professional, physical, and spiritual - and what these trends mean for companies marketing to them.