Summary: <p><a href="http://poptech.org/jan_chipchase">Jan Chipchase</a>, head of research for frog Design, talks about the process behind his company’s acclaimed work. Chipchase and his team spend weeks on the ground, living with participants and observing the activities and rules of their daily lives. The result is a process of drilling down to the essence of an experience before even beginning to design it.</p>
