Summary: What's more rewarding -- eating a piece of candy, or the sense of anticipation you feel just before you eat it? As far as your brain is concerned, it's probably the latter. Cynergey's Kes Sampanthar explains what neuroscience reveals about motivation. Complete video available for purchase at http://fora.tv/2012/06/21/Motivational_GPS_Understanding_the_Science_of_Motivation Motivation is complicated – with a great deal of challenge, controversy and misunderstanding about its dimensions. Intrinsic vs extrinsic, positive vs negative – none of the research is definitive, and we’re still only beginning to understand how it affects the design of meaningful systems. In this fast-paced, essential talk, expert gamification designer Kes Sampathar delivers an extraordinary insight into how we can use gamified design to upgrade our natural motivational system from a compass to a GPS. Kes Sampanthar leads the media strategy team and innovation lab at Cynergy Systems, an award winning concept, design and development agency. He has over 15 years in the software industry moving from academic research in artificial intelligence to developing engaging applications for the media and entertainment industry. He is a game designer and award winning inventor of ThinkCube; an innovation game/tool for businesses. His latest research into game design, neuroscience, behavioral economics and paleoanthropology has lead to his development of a ‘Motivational Design Framework’ that has been used to create engaging experiences for some of the largest web properties; most recently eBay.
