Summary: http://www.iq2if.com In this talk, design guru Stephen Bayley argues that we need to reinvent Britain as a workshop. Cultures which manufacture are more socially cohesive, respectful and they acknowledge hierarchies. Most important of all, manufacturing teaches, at a fundamental level, the relationship between effort and reward - a moral connection that has been lost in the financial industry. The inaugural If Conference, from debate forum Intelligence Squared, took place on November 25-26th November in London. More than 30 celebrated scientists, award winning architects, farsighted futurologists and other brilliant minds shed light on the excitements and the dangers of tomorrow's world. Visit http://www.iq2if.com for video and picture highlights and to sign up for information about If Conference 2012.
