Summary: Catherine Goodwin PhD has been interviewed as a guest expert in media ranging from the New York Times to Money Magazine. Many business owners (especially women) are held back by the dreaded FOB: Fear of Bragging. They’re terrified of sounding like they’re selling used cars. They don’t feel comfortable identifying their strengths, let alone writing and speaking about themselves with confidence. As an online marketing copywriter and strategist, Dr Cathy explains exactly how to help business owners get past the Fear of Bragging barrier and begin to create profitable client relationships. She presents 3 ways for business owners to brag about themselves without sounding the least bit sales-y and explains why clients *want* their professional service providers to brag. Finally, listeners will discover how to leverage their own personality styles for marketing that is authentic as well as effective. Cathy earned a PhD in business. She spent 20 years as a marketing professor – but she doesn’t talk or write like the stereotype PhD. In fact, she has written humor columns for newsletters and she once won a humorous speaking contest with the speech,‘Fashion-Challenged in Seattle.’ Cathy has lived all over North America, including Canada and Alaska, now lives in Philadelphia but works with clients all over the world. Visit http://www.copywritingwithcathy.com/
