Summary: In this episode, guest co-host, Johan Woods, hit me with a question: How do I get more customers without spending the rest of my life constantly creating content? I’ve been mentoring Johan for about a year now and two concepts that I shared with him were education-based marketing and sift, sort and screen. I learned these strategies from my mentor, Joe Polish. Inside I’ll teach you what these strategies are and how to use them to attract the right people in your market, get them to enter your sales funnel and weed out the people who would be a bad fit for your company (done by educating them on how you’re company wouldn’t work for them). There is a ton of training in this episode so you might want to take some notes. Then hit me up with questions in the comments on how to use these strategies in your business.
