Clever Tip to Getting Floods of Customers with Email

Summary: Bonus: can easily double your open rates, too. Easy to do. Highlights discussed in this podcast: Full Transcription Hi, it's Alexi Neocleous with another high leverage marketing update for you. One of the best ways to get your emails opened and to get more leads from email, let's say you bring to the list or whatever is to tie in to a current new cycle where your market is a part of. So this is a general example. Right now the US Presidential election is heating up. Let's just say that my target market whatever reason were very you know curiously interested in US Presidential election. Well I could do an email subject line that would say something like Obama vs. Neocleuos. Now if my timing is really good, plenty of really good open right because that's a really odd subject line, the US President up against me, you know. That's really cool. So, if you look at your emails open and get them read, look at what's happening in the general media. Now the US Presidential election is only one type of news media, there's many more. Here in Australia anything to do with sports - football, soccer, that's always a good time. You could do general type calendar events Christmas, you know Halloween’s coming up whatever maybe. Tying with a news event and you'll get a good bump on your open rights. So you'll probably see me talk about magic words. Now magic words were a gabot, you'll see now some of the world's best copywriter’s use time and time again. We'll the other night, I was at a whisky bar with my wife and one of the best mates. And we were just chatting about different things and we're relaying the story to him about how we try to get out of our mobile phone contract and reason why I'm telling this to my friend is because he's a corporate you know junky and he's a bit of an expert in getting out of contract cause he understands a lot about corporate world. And he said to me Alexi if you got out of contract, you'll simply say it's putting your life at risk is the magic word. Assuming he said it that way beautiful, I love it. So my wife's gonna call the company and try in use that one and dangle that in front of them so we can get out of contract. But I also have my copywriting hat on. I realize that magic words are very powerful depending on the context. Now in that context it's putting my life at risk or it's putting my family's life at risk. The fact that we can't contact people via mobile is one example. Another example in a context of copywriting and winning new clients so I've used for many, many years is I will keep working for free until we hit our goal. So if you're a copywriter even a business coach and struggling to get some clients come across the line try that one. You're gonna be pleasantly surprise when you find that your prospective client becomes an actual paying client. Now on that subject, that's just one of the tricks that I will be revealing at my Copywriting Intensive over many, many cool things that I worked out over 12 years of slogs and high bound battles. I'm not gonna go to a big thing about it now but below this video, there's a pdf with all the bullets and all the cool things that I'm gonna reveal on the Intensive. After you have a look at it, if you came to come and join us, just email Sophy, her email's down below as well. The other day, I ducked into my local health food store because I want to get another protein shake just as a new replacement. And I said to the guy, I said listen, I am lactose intolerant, I am this intolerant, I am a intolerant, I'm just an intolerant person right. I want something that I am able to digest easily and this guy just wouldn't listen. He keeps telling me how nice the flavour was of all these different assortments of protein shake. He keeps saying to me, dude I don't care about that. I can wave through, I could suffer through a bad tasting protein but I do not want to be running back and forth from the toilet.