3 Shrewd Marketing Secrets I Discovered Watching “OVO” By Cirque du Soleil This Evening

Summary: Just last week, my wife and I saw the new Cirque du Soleil event, "Ovo". We love Cirque du Soleil. As I was watching the show, I contemplated its worldwide success. So I focused my attention on reverse engineering a few of the very cool things they did to make the show a winner. Here are few of the coolest and best points: 1. A catchy name: Cirque du Soleil always have unusual, catching names. Whether it's "OVO" or "Alegria" they usually use one word names. Why? Because one word names make it much easier for the "meme" to catch on and get passed on to other people. One word names make it easier for the information to go viral. This is the same when we write headlines that are direct, clear and hit the prospect's desire or problem. 2. Create Magic - Everything Cirque du Soleil do is magical. Really magical. Many times, while watching their shows I've found myself with my jaw open. Feeling stunned. Combining the amazing physical feats, with lighting and bright costumes all serves to create a magical experience. Magic is very important in copy, too. You want your prospect to read your copy and feel as if magic has just taken place. That in buying your product they'll enjoy a better, happier life almost instantly! 3. A Clear Vision From The Top: The founder of the company is Guy Laliberte. Guy reportedly has a net worth of $2.6 billion. A while ago, I was watching a set of DVDs on the making of Cirque du Soleil. From these DVDs I got to understand - at least to some degree - the culture of this organisation. Picture this: after months of rehearsals the cast and crew were ready to a run through for Guy. This is the first time he's seen the fruits of their efforts. Everybody is nervous. Because if Guy isn't happy, heads will roll. So Guy walks in. A cool man. A man in charge. The crew begin their performance. And for half an hour or so he's just standing there. No response. You can't get a read on him. At the end of the performance, he gives his review to the head of the production. Guy says many things but the most important from my perspective was this - one of the acts were a disappointment. And he said if he's going to attend one of the shows, he wants to be mesmerized. Stunned even. He wants it to be the most incredible thing he's ever witnessed! Anyone who has been to one of their shows know what they experience is like. Their shows ARE amazing. And so, this one man's vision has permeated through all the events and all throughout the company. So that, we as attendees and guests really feel that. The lesson: Great companies have clear from vision from the top down. I have found this too when I consult with clients. When the vision is clear at the top, it finds its way all the way through the organisation. Decisions are made effectively. The company pulses at a rapid clip. But when the founder or CEO is unclear in their vision - or has failed to accurately pass than on to everybody in the team - tough situations develop. There's low staff morale. Poor sales. And so on. 4. Bonus Tip: We've been to many of their shows. And the other night we noticed a few things that we've seen before. Thankfully, even those performances were still awesome. The lesson here is keep doing what's working! Many times I've had clients want to pull ad that's making money. Why? Because the client is bored with it! Never stop what's working. Sure, you can refine. Improve. But don't plug it. So if you have an ad or landing page that's working well, don't change it for the sake of changing it!   To know more about marketing secrets,   check out this cool page...