Summary: Customers, clients, and consumers all go through a similar thought process leading up to a purchase. Call it the “Buying Cycle.” The full buying cycle can begin long before any sales and purchase decisions. Thanks to the internet and Inbound marketing, businesses can reach out and connect with customers much earlier in the buying cycle. Traditional sales and marketing has focused on the “sales” stages of the cycle. But helping customers in the early stages offers new marketing and relationship opportunities. Marketing content that speaks to all stages helps attract more qualified and motivated prospects, shortens sales cycles and ultimately improves customer satisfaction. In this session, we’ll look at the Buying Cycle, how to engage customers early, and ways to tailor marketing content and offers to help at all stages. To help explain, here’s a guide showing the Customer Buying Cycle and types of content that are most effective at each stage. Download the Content Mapping Guide here. Thanks for listening! We’d love to hear your thoughts, questions and experiences. Please join the discussion!
