"The Mind of the Market"




The World Beyond the Headlines from the University of Chicago show

Summary: <img src="http://chiasmos.uchicago.edu/images/shermer.jpg" alt="wasserstrom book cover" align="left">Author and psychologist Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money. How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs?