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Summary: Market-Based Communications - Eps. 013 CEO Talk Radio Market-Based Communication: Roger D’Aprix, a member of ROI Communication, discusses some of the thinking behind his books “Communicating for Change: Connecting the Workplace with the Marketplace” and “The Credible Company: Communicating with Today’s Skeptical Workforce.” ADDITIONAL INFORMATION: A pdf transcript of this episode is available (or will be [...]
