Unknown file type. Enclosure URL IS: - http://www.robertgbarnwell.com/wp-content/uploads/2011/03/CEO-Eps.-025.pdf
Summary: Outside-In Strategy - Eps. 025 CEO Talk Radio Market-Driven Strategy: Wharton Professor George S. Day joins us to discuss his latest book, “Strategy From the Outside In: Profiting from Customer Value, which he authored along with Christine Moorman of Duke University, as well as his two seminal books, “Market Driven Strategy” and “The Market Driven Organization.” [...]
