Nickelodeon 'Yo Gabba Gabba' Media Franchise Expands




Ad Age Video show

Summary: NEW YORK (AdAge.com) -- Despite economic troubles that hobble other media companies, Wildbrain, the producer of Nickelodeon's "Yo Gabba Gabba," is going gangbusters. A combination entertainment marketer, animation shop and toy company, Wildbrain strutted its stuff at last week's Comic Con. CMO Michael Polis detailed a slew of new projects, including a "Yo Gabba Gabba" film and a Paramount deal to produce a full-length feature based on the company's toy line.