Turning Massive Layoffs Into Marketing Profits




Ad Age Video show

Summary: NEW YORK (AdAge.com) -- Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists jobs that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. In fact, The Ladders expects to grow its business by 60% during the next ten months. No wonder Cenedella smiles so much during this interview.