Biggest U.S. Advertisers' Spending Drops 2.7% in '08




Ad Age Video show

Summary: NEW YORK (AdAge.com) -- For the last 53 years, Advertising Age has tracked the spending and calculated the rankings of the nation's one hundred largest advertisers. Over the years, that annual Ad Age DataCenter report has become a much-anticipated barometer of the overall health of the ad industry itself. In this video interview, Ad Age director of data analytics Brad Johnson interprets the key points and implications of this year's findings.