Disclosure Not Enough to Solve Blogola Problem




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Summary: NEW YORK (AdAge.com) -- BlogHer.com, the online female community that logs 15 million unique visitors a month, holds its fifth annual convention this week in Chicago. And one of the things attendees will be buzzing about the corridors is the growing debate over blogola. In a pre-conference interview, BlogHer co-founder and COO Elisa Page said the mere disclosure that a blogger is accepting money to include product mentions in a post is not enough to solve the problem.