Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions

Summary: Presenter: - Dr. Flint McGlaughlin, Director, MarketingExperiments Is "testimonial blindness" the new "banner blindness"? As more and more websites use these credibility indicators, marketers need to know if these elements really work, if they're just cluttering up pages, or worse - hurting results. During this free, one-hour Web Clinic, we will: - Examine recent tests that increased (and reduced) conversions - Discuss proven ways to use testimonials more effectively - Review and optimize attendees' landing pages (time permitting)